Public Relations Program of Study

The B.F.A. with a major in Public Relations is certified by the Public Relations Society of America. 

University Core (Areas A to E) .................................................................................. 42 hours

  • Area C - COMM 1100 Human Communication (3-0-3)

Core Curriculum (Area F) .......................................................................................... 18 hours 

  • COMM 1110 Public Speaking (3-0-3)
  • COMM 1500 Introduction to Communication Studies (3-0-3)
  • COMM 1800 Emerging Communication Technology (2-2-3)
  • COMM 2100 Communication Theory (3-0-3)
  • COMM 2500 Communication, Culture, and Community (3-0-3)
  • PREL 2000 Introduction to Public Relations (3-0-3)

Communication Core ................................................................................................... 18 hours

  • COMM 2300  Interpersonal Communication (3-0-3)
  • COMM 3031 Communication Law and Ethics (3-0-3) Prerequisites: COMM 1500, 2100
  • COMM 3111  Applied Communication Research (3-0-3) Prerequisites: COMM 1500       
  • COMM 3311 Teams and Leadership (2-2-3) Prerequisites: COMM 1500 and COMM 1800
  • COMM 4111 Data Analytics (3-0-3) Prerequisites: COMM 1500 and COMM 3111
  • JOUR 3510   News Writing (3-0-3)

Public Relations ............................................................................................................ 24 hours

  • PREL 3210 Strategic Design for Public Relations (1-4-3) Prerequisites: COMM 1500, COMM 1800, and PREL 2000
  • PREL 3220 Strategic Writing for Public Relations (2-2-3) Prerequisites: COMM 1800, PREL 2000, JOUR 3510
  • PREL 3230 Public Relations Case Studies (3-0-3) Prerequisites: COMM 3031 and PREL 2000
  • PREL 3240 Strategic Design for Digital Media (1-4-3) Prerequisites: PREL 3210
  • PREL 4200 Public Relations Research (3-0-3) Prerequisites: COMM 3111 and COMM 4111 and PREL 2000
  • PREL 4220 Integrated Communication (3-0-3) Prerequisites: PREL 3240
  • PREL 4230 Public Relations Plans and Campaigns (3-0-3) Prerequisites: PREL 3220 and 4200

Choose one of the following:

  • PREL 3250   Public Relations in Health Care (3-0-3) Prerequisites: PREL 2000 or Health Communication Minor
  • COMM 3211 Event Planning (2-2-3) Prerequisites: COMM 1500 and 1800

Total Hours in Major................................................................................................... 60 hours

Elective Hours............................................................................................................. 18 hours

Total Hours in Program............................................................................................. 120 hours

 

GPA Requirements

Students who declare a major in Public Relations must earn a grade point average of 2.25 or better in all Area F courses. Any student who fails to earn a 2.25 in Area F courses will be notified of the deficiency and automatically switched to an undeclared major status.