January 25, 2016

Whitney N. Yarber, Communications Specialist

VSU Small Business Development Center to Host Digital Marketing Boot Camp

VALDOSTA – The University of Georgia Small Business Development Center (UGA SBDC) at Valdosta State University will host a Digital Marketing Boot Camp from 8 a.m. to 4 p.m. on Wednesday, Feb. 3, in University Center Magnolia Room No. 1.

Sponsored by Digital Georgia, Valdosta CEO, and Black Crow Media, the Digital Marketing Boot Camp is designed specifically for small business owners who want to learn how to integrate technology and marketing in the digital space to increase profits and gain customers.

Throughout the day participants will take part in a series of general and breakout sessions with a panel of three UGA SBDC digital marketing experts — Debbie Finney, area director for the UGA SBDC in Albany; Drew Tonsmeire, area director for the UGA SBDC at Kennesaw State University; and Kyle Hensel, area director for the UGA SBDC in Savannah — who have a combined 56 years of experience in the areas of strategic marketing, digital marketing strategies, branding, social media marketing, strategic planning, financial packaging, and overall business management.

Session topics include how to make search engines work for a business, use social media to cultivate brand ambassadors, look into the future and examine the powerful applications made possible by broadband technology, tap into the mobile marketplace, effectively utilize paid online advertising, learn about free tools to improve traffic to a website, and use photos and video to promote products and educate customers.

Registration is $49 per person and includes breakfast and lunch. Seating is limited and early registration is encouraged. Visit http://www.georgiasbdc.org/digital-marketing-bootcamp/ to register.

The University of Georgia Small Business Development Center at VSU’s Harley Langdale Jr. College of Business Administration is a public service outreach unit that provides business and economic development assistance for Atkinson, Berrien, Brooks, Clinch, Coffee, Cook, Echols, Lanier, Lowndes, and Thomas counties in South Central Georgia. It is a member of the Georgia SBDC Network and works in partnership with seven colleges and universities throughout the state to provide business consulting and continuing education opportunities to Georgia’s entrepreneurs.

Contact Cindy Corgan, program coordinator for the UGA SBDC at VSU, at (229) 245-3738 or cmcorgan@valdosta.edu for more information.

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Valdosta State University’s 2013-2019 Strategic Plan represents a renewal of energy and commitment to the foundational principles for comprehensive institutions.

Implementation of the plan’s five goals, along with their accompanying objectives and strategies, supports VSU’s institutional mission and the University System of Georgia’s mission for comprehensive universities. 

The story above demonstrates VSU's commitment to meeting the following goals: 

Goal 3: Promote student, employee, alumni, retiree, and community engagement in our mission.

Goal 4: Foster an environment of creativity and scholarship.

Visit http://www.valdosta.edu/administration/planning/strategic-plan.php to learn more.