The Bachelor of Business Administration degree in General Business is for students who desire a holistic understanding of all business areas rather than a specialized area of business, i.e., accounting, business management, computer information systems, economics, entrepreneurship, finance, leadership, and marketing.

The field of management involves overseeing people, businesses and organizations with the goal of ensuring that resources are used properly and efficiently. Managers work in a variety of fields including retail, industry, hospitality, production, human resources and more and are essential figures in the success of these organizations. Many managers go on to successfully open and operate their own businesses.