The general business major is designed to give students the basic knowledge, skills, and values of business that build on the foundation provided by the University Core Curriculum and that are required for professional careers in business administration. The program of study provides courses in key areas of business: introduction to fraud examination, internal auditing, data analysis: economics and financial applications, managerial economics, small business management, quality management, and consumer behavior. The program stresses the importance of critical thinking skills, diverse cultural perspectives, and ethical awareness. 

The occupations filled by students completing a degree in General Business will be prepared to enter the marketplace and compete for the nearly 19,000 jobs expected to be available each year in this field of study. There is currently a deficit of over 7000 candidates which the degree seeks to fulfill. These are relatively high-paying jobs with median annual salaries of over $42,000 one year after graduation and over $56,000 five years after graduation.  

Students who complete the general business major graduate with a Bachelor of Business Administration degree. All BBA programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB). Less than 5% of business schools worldwide have AACSB accreditation. All general business majors complete the BBA senior college core (21 hours); a common 21-hour sequence of major courses; and 18 hours of general (non-business) electives. These courses, plus the prerequisite Area F hours in business, economics and accounting, provide each student with a solid background in business and management. 

Program website: 

Office Location: Health Sciences and Business Administration, Suite 3002 

Degree Requirements

Core Curriculum 60
Core Areas A-E 1 42
Area F Requirements 18
BUSA 2100 Applied Business Statistics 3
BUSA 2201 Fundamentals of Computer Applications 3
BUSA 2106 The Environment of Business
ECON 2106 Principles of Microeconomics 3
ACCT 2101
ACCT 2102
Principles of Accounting I
and Principles of Accounting II

Online General Business Major Curriculum 60
Senior College Curriculum
DATA 3100 Introduction to Data Analytics 3
DATA 3200 Data Visualizations and Analytics 3
FIN 3350 Financial Management 3
MGNT 3250 Management and Organization Behavior 3
MKTG 3050 Introduction to Marketing 3
BUSA 4900 Business Policy 3
International Option--Select one of the following: 3
International Economics
Multinational Corporate Finance
Introduction to International Business
International Marketing
International Management
Required Online General Business Core 2

ACCT 3100 Introduction to Fraud Examination 3
ACCT 3700 Internal Auditing 3
MKTG 3620 Consumer Behavior 3
ECON 4100 Economics of Business and Work 3
ECON 4500 Growth and Business Cycles 3
MGNT 3910 Small Business Management 3
MGNT 4700 Quality Management 3
General Electives 3 18
Electives may consist of business and/or non-business courses

Grand Total Credits: 120