Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 3624 Langdale College of Business interviews, and even advertising copy can be recorded in a pristine sonic environment. The walls will be covered in green-screen material that will allow students to film in any environment that they can imagine. Students will be able to create real advertisements and other marketing materials such as short training videos, user testimonies, and even class projects using professional equipment. Doing so will give students valuable experience that they can then take into the marketplace, giving themselves a leg up on those individuals competing for the same jobs they are seeking and even opening up additional job opportunities for them. A third room will be the consumer research suite which will contain the facilities to conduct, record, and review consumer focus groups for marketing research purposes. The room will not only contain a conference table and chairs for focus group interviews, but it will also contain a one-way mirror that will allow researchers to view and film the focus group proceedings without being a part of or otherwise interrupting those proceedings. The room will also contain a projector so that students can make As our classes, professors, and students have evolved, it has become increasingly evident that the resources that they utilize in today’s classroom need to evolve as well. It is time to rethink what the classroom can and should be. Most of our classes still have a number of desks situated in rows facing the front of the classroom where the screen, a podium, and white boards sit. In short, it’s a classroom that promotes an out-of-date style of education that, does not promote collaboration as well as it could. We envision a new type of classroom, a marketing resource lab that mimics the look and feel of a marketing boutique where students can effectively create an entire marketing campaign from designing the product to researching consumers to developing and even implementing the marketing plan. Furthermore, the lab will expand the marketing faculty’s ability to provide hands-on, experiential learning in an environment that is both professional and educational. It effectively breaks down the barriers between the classroom and “the real world” in a way that will enhance the students’ ability to work with information and develop their experience in preparation for a career in marketing. The plan for the marketing resource lab includes one large boutique- style classroom that is modeled after small advertising firms that often serve local customers. Along with work kiosks and a scattering of furniture often seen in coffee shops, this classroom will also contain state-of-the-art computers and software that allows for graphic design, data analytics, and product development. Additionally, the walls will be painted in whiteboard paint so that the entire room becomes a space where ideas can be expressed, processed, and assessed in a group setting. Not only does this feature allow students to write on the walls, but it nullifies the idea of the “front of the class” as each wall can be considered the front. Finally, a central ceiling-mounted projector can be rotated to project any PowerPoint slide, film, or other media on any wall at any point throughout the room. In addition to the main classroom, the resource lab will also contain a room that is modified for filming and recording. The room will be soundproofed so that podcasts, The Marketing Resource Lab 24 Langdale College of Business