b'What Your Super Is TodayFrom the outset, Kuech and de Groot knewThe American demand for their products they wanted their company to be sociallypersuaded Kuech and de Groot to expand conscious. As a result, Your Super gives backtheir operation, and they launched their through a partnership with Action Againststateside office in Los Angeles at the start of Hunger, a global humanitarian organization2018.committed to ending world hunger. For every mix sold, Your Super donates a lifesaving,The startup is now a team of 12 full-time nutrient-rich food bar to a child battlingemployees, including de Groot and Kuech, starvation. To date, Your Super has donatedand the two founders are just as passionate more than 50,000 bars to malnourishedas ever about inspiring others to be healthy children around the world. and making it easy for people to do so.Your Super is also fully transparent aboutThe stats say nine out of 10 people in the U.S. every ingredient they use and where it comesdont eat enough vitamins and minerals on a from. They source their ingredients directlydaily basis, Kuech said. We see how hard it is from places like Bolivia, Brazil, Romania, andfor people to eat healthy. We see that people Sri Lanka, and they ensure the farmers whoneed help and dont exactly know what they harvest the ingredients receive fair treatmentcan and cannot eat anymore. And its so and compensation. Every ingredient is testedeasy because with a couple scoops of one by a third party for quality. of our mixes you get so much of the rich nutrition that we all need on a With names like Super Green, Foreverdaily basis.Beautiful, and Energy Bomb, the mixes each contain five to six naturally dried, whole food ingredients. The organic powders are 100 percent plant-based as well as dairy, soy, and gluten free. Every blend offers a unique set of benefits related to immunity, energy, beauty, or fitness.While Your Super was initially marketed only to people in the European Union, Kuech and de Groot started seeing a high number of orders from the United States. Word of their business had spread, thanks in large part to a robust social media presence. The couple was surprised that Americans were willing to pay $30 for shipping and wait a month to receive their order. So Kuech and de Groot called up those customers to learn more about their interest in the product.Their feedback was that they were looking for clean, functional, and healthy superfoods without any additives, fillers, GMOs, sugars, or anything artificial, de Groot said. They were also looking for honest and authentic products with a transparent supply chain and a give-back model.44 Langdale College of Business'