b'From talking to everyone, we realized Michael was not the only one who found healthy eating complicated, de Groot said. There were so many people who knew the importance of a healthy diet, but they didnt necessarily know where to start.From these conversations and experiences came the idea for a business that makes it simple for people to feel good, look good, and acquire all the nutrients they need. One day, sitting at their dining room table, de Groot and Kuech decided to go for it.In August 2014, they began perfecting the superfood blends and crafting their business plan. They consulted with the family nutritionists. They got family and friends to test the superfood powders in their yogurt and oatmeal. They went to farmers markets and conventions and received instant feedback from consumers. Trial and error was the name of the game.We had our fair share of bad mixes, Kuech said.After a year, they had a line of seven superfood powders with just the right combination of flavors and health benefits. Your Super was officially launched in Europe in September 2015 as a fully online e-commerce business.Our website was not perfect or pretty or anything, Kuech said. We just started and said, Lets see if somebody actually wants to buy this stuff. We were never afraid of starting and just doing something and then making it better along the way.SPRING 2019 43'