Dr. Timothy Reisenwitz
Professor of Marketing
- Doctor of Business Administration, Marketing Major, Management Minor
Cleveland State University, Cleveland, Ohio - Master of Business Administration, Management Concentration
University of Scranton, Scranton, Pennsylvania - Bachelor of Arts, Economics, Bachelor of Arts, Chemistry, Pre-Pharmacy Certificate
East Stroudsburg University, East Stroudsburg, Pennsylvania
Teaching Interests:
I have no primary teaching interests. I have been assigned courses here and have nineteen (19) on record.
Research Interests:
Nostalgia marketing, life coaching marketing, generational cohorts, fear of missing out (FOMO), Pandemic, among others
Selected Publications:
Journal of Higher Education Theory and Practice, “Examining the Necessity of Proctoring Online Exams,” Volume 20, Number 1, 2020 (20%, Cabells), 118-124.
Journal of Applied Business and Economics, “The Measurement of Social Desirability and Brand Equity in Emerging Societies,” co-authored with B. P. Suresh, Himadri Roy Chaudhuri, and Jie G. Fowler, Volume 22, Number 1, 2020, 71-91 (listed in Cabells, however, no reported acceptance rate, C rating in ABDC Journal Quality List).
Journal of Business Strategies, “Differences in Millennials in Emerging Markets and Developed Countries: The Case of Turkey and the United States,” co-authored with Ilke Kardes and Asude Yasemin Zengin, Volume 38, Number 1, 2021, 38-61 (21%, Cabells).
Marketing Education Review, “Transitioning from Face-to-Face to Online Classes During a Pandemic: Factors that may Affect Student Satisfaction of the Administration and Instructors,” co-authored with Jie Fowler, 2021, Volume 31, Issue 3, 199-208 (20%, Cabells). https://doi.org/10.1080/10528008.2021.1943446.
Atlantic Marketing Journal, “An Analysis on Engaging ‘Beauty Work’,” co-authored with Dr. Jie Fowler, Volume 10, Number 2, 2021, Article 6 (35%, Cabells).
Marketing Management Journal, “Differences in Generation Y and Generation Z: Implications for the Organization and Marketers,” Volume 31, Issue 2, 2021, 78-92 (25%, Cabells).
Atlantic Marketing Journal, "Fashion and Sustainability: Consumption and Shared Responsibility," co-authored with Drs. Jie Fowler and Rongwei Chu, Volume 11, Number 2, Article 4, 2022, 1-20, https://digitalcommons.kennesaw.edu/amj/vol11/iss2/4 (35%, Cabells).
Journal of Business Strategies, “Personal and Social Determinants of Fear of Missing Out (FOMO) in Younger Consumers,” co-authored with Dr. Jie Fowler, Volume 40, Number 1, 2023, 21-36 (21% acceptance rate in Cabells).
Marketing Management Journal, “Addressing the Coronavirus in the Long-Term: The Perception of Factors That Prevent the Spread and Physical Activity in Older and Younger Consumers,” Volume 34, Number 1, 2024, 16-24 (12%, Cabells).
Journal of Business Strategies, “Historical Nostalgia, Personal Nostalgia, and the Kidult: Comparing Older and Younger Consumers,” Volume 42, Number 1, 13-25 (21%, Cabells).