Dr. Gary Futrell
Associate Professor of Marketing
- Ph.D. in Business Administration (Marketing Concentration)
Florida State University - M.S. in Global Marketing Management
Virginia Commonwealth University - Post-baccalaureate certificate in higher education, “Preparing Future Faculty”
Virginia Commonwealth University - B.S. in Fashion Merchandising and Fashion Design
Radford University
Teaching Interests:
Consumer Behavior, Services Marketing, Health Care Marketing
Research Interests:
Health Care Marketing, Services Marketing, Consumer Behavior
Selected Publications:
Kelly F. Gamble, & Gary D. Futrell. (2023). ACCOUNTING FOR CHOCOLATE IN THE DOMINICAN REPUBLIC: A CASE STUDY IN VOLUNTEER WORKING TOURISM. International Journal of Business & Economics (IJBE), 8(1), 231–240. https://doi.org/10.58885/ijbe.v08i1.231.kg
Futrell, Gary D. (2022). Defining health care marketing: A review of scholarly and other textual sources. Journal of Applied Marketing Theory, 9(1), 76-88. ISSN: 2151-3236.
Futrell, Gary D. (2021). Why Patients Lie: A Self-Discrepancy Theory Perspective of Patient Deception. Journal of Multidisciplinary Research, Vol. 13, No. 2, Fall 2021, 43-57