Our goal is to coordinate the creation and strategic direction of all University social media accounts, focusing on presenting a unified campus message.
If you have content you would like promoted on official university social media accounts. Please complete our Social Content Submission Form.
By promoting the success of our university and tracking analytics, you can make social media a powerful promotion tool. If you’re unable to stay active on your accounts and monitor your progress, then social media might not a viable strategy for you at this time. If you think this might be the case for your program, no worries! Programs that cannot meet content requirements have access to primary accounts for leverage, including hashtags and collaborative promotion. We’re here to help! If you have any questions, please contact us at firstname.lastname@example.org.
DO NOT identify yourself simply as “Valdosta State University” as it implies you are speaking for the entire institution. A specific profile name will also make it easier for people to find you.
DO NOT the university’s name or your department/program area in your personal username; example: @VSUKeithWarburg or @VStateBioDoctor.
DO NOT use any VSU social media site to exercise personal affairs or opinions.
DO NOT disclose confidential information, non-public strategies, student records, or personal information concerning (past or present) members of the VSU community without proper authorization.
DO NOT use social media to harass, threaten, insult, defame or bully another person or entity.
DO NOT use the VSU name, logo or trademarks for promotional announcements, advertising, product-related press releases or other commercial use, or to promote a product, cause, or political party or candidate.
Make sure your biography clearly states that content and ideas on your account are yours alone, and do not directly reflect the University’s views.
Remember: If someone asks an official account a question, the answer should come from the official account, not yours.
Branding & Social Media
The university’s identity marks are designed to distinguish the university from all other institutions of higher education and help us achieve instantaneous, favorable recognition. The benefits of having an identity include having our institutional name and “brand name” associated with quality and value. The benefits of such recognition do not stop with the overall university, and neither does the necessity for protecting that identity. The individual departments, programs and offices of the university all share in, and contribute to, the identity of the university as a whole. Ask yourself the following questions to make sure your account is on track.
- Is your logo consistent with the VSU brand standards and style guidelines outlined in the university's Visual Identity Guide?
- Does your account have a profile image, header photo, background and biography that reflect the mission and identity of VSU?
- Does your biography or about section properly reflect your coordinating valdosta.edu website, program name, and mission?