Welcome To The Department Of Marketing And International Business

The Department of Marketing and International Business is a multidisciplinary department with programs that lead to a B.B.A. degree in Marketing and a B.B.A. degree in International Business.  We also offer a Minor in Advertising.

Our mission in the department of Marketing and International Business is to promote and facilitate an active learning community that will encourage students to D.A.R.E. to Succeed! As such, our students are Driven to develop their best selves, they Achieve beyond their own expectations, they Rethink the possible, and they Engage with one another and the community. (If at all possible, I would like a little pop-up explanation to appear as students highlight each emboldened word in this description).

Marketing

In today’s fast-paced world of ever-changing market dynamics, a VSU marketing major learns the skills necessary to adapt to those changes as necessary while still keeping a firm grasp on the foundational skills of marketing. As such, our faculty focuses on teaching students the critical thinking, problem-solving, and learning skills necessary for today’s marketing practitioners and executives.

International Business

In a world where global-connection and internationalization are the new reality, a degree in International Business prepares students to tackle the complexities of the new business environment. Whether preparing for a jet-setting career with an international company or dealing with the global nature of local business, students build the skills necessary to thrive by understanding cultural, legal, and logistical issues associated with different countries and, ultimately different peoples.