Public Relations

Students in the Public Relations Emphasis develop competencies and theoretical understanding of writing for public relations, theories foundational to public relations, technological applications in public relations, and the design and strategies of public relations campaigns. Students in this emphasis prepare for careers as public relations professionals and event planners employed in for-profit and not-for-profit corporations and organizations. A broad curriculum allows graduates to work in narrowly defined positions such as newsletter editors and lobbyists, as well as more encompassing ones, including corporate communication, community relations, and public relations agency account representatives.