Content Writing Tips

At VSU, the students, teachers and townspeople are open and friendly. It’s a beautiful, safe campus where students walk to class and professors know you by name. It’s a tight-knit, supportive community. It’s far enough to feel away from home, yet close enough to feel connected. Creative writing can send an important message about the personal connection our students experience here at VSU. Our goal is to exude the energy and spirit of our student body, staff, faculty, alumni, and Valdosta community to prospective students and parents. 

What To Do

Tone

Energetic, spirited, youthful . . . yet sincere, inclusive, and comfortable – needs to feel REAL

Text

  • Evoke conversation, engagement – never "speak at” your audience, talk with them
  • Encourage others to deliver their “personal connection” stories by utilizing personal quotes and bios from students
  • Short, to-the-point, no long paragraphs; we want text that can be scanned quickly

Call-Outs

Call-outs are a great way to incorporate informational elements into your content.
100+ Study Abroad Opportunities
$70,000 Median Annual Salary for Dental Hygienists
4 Student-Run Publications: The Spectator, Odradek, Omnino, & OnTap Magazine
16+ Career Fields
33% Job Outlook (Much Higher Than Average)

What Not To Do

  • List course curriculum
  • List faculty
  • Never "speak at” your audience, talk with them
  • Use long monotonous paragraphs no one will read


Writing Examples

Thanks Res Life for sweet semester end. Nothing better than some Jello in the face before finals #HomeSweet
DON'T WRITE: Res Life held end of semester event before finals to help students relax.

VSU Blazer Volleyball is fierce this year! Set, Spike and Follow @BlazerAthletics to keep score.
DON'T WRITE: Stay up to date with Blazer Volleyball’s great success this season.

Reaching new heights at Valdosta. Literally! Just checked out the 27ft. climbing wall in the SRC. It rocks.
DON'T WRITE: Come challenge your physical limits at the climbing wall in the SRC.

So thankful for centralized advising. Felt lost on my first day, but now registration is a breeze.
DON'T WRITE: Centralized advising can help you through your first day, registration processes, and direction in your academic decisions.

Quote Inspiration

“We’re like a close-knit family. From acceptance into the program to graduation my classmates became a great support system. We motivated each other to excel!”

“The Librarians at the Reference Desk know everything! I always seem to find out something new every time I visit Odum! They're always friendly and knowledgeable when answering my questions and guide me in the right direction to get started on my research. I couldn’t have finished my project without them!”

"Dr. Conner’s guidance is invaluable. I feel confident and fully prepared to enter the workforce."