James A. Muncy
Professor of Marketing
Langdale College of Business
Valdosta State University
Contact Information
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Home: |
School: |
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116 Starmount
Drive |
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Valdosta, GA 31605 |
Valdosta State University |
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229-249-0809 |
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229-245-3808 |
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muncyj@valdosta.edu |
Academic Background
Doctor of Philosophy, Texas Tech University, 1983
Major: Marketing
Minors: Statistics and Psychology
Bachelor of Arts
(with honors),
Major: Psychology
Minor: Communications
University Affiliations
1993-Present,
Department of Marketing and Economics, Valdosta
State University
1988-1993, Department of Marketing, Clemson University
1985-1988, Department of Marketing, Texas Tech University
1982-1985, Department of Marketing, University of Oklahoma
Other Significant Affiliations
2000-2004, Executive Director, Association for Consumer Research
1990-1993, President and Founder, CtC Press
Publications and Research
Refereed Journal Articles
Iyer, Rajesh and James A. Muncy (2009)," Purpose and Object of Anti-Consumption," Journal of Business Research, 62(2), 160-168.
Kuhlmeier, David B. and James A. Muncy (2009), “Characteristics of Music File Sharing Among College Students: A Replication and Extension,” Journal of Digital Business,3 (1), 1-12
Iyer, Rajesh and James A. Muncy (2008), “Service Recovery in Marketing Education: It's What We Do That Counts,” Journal of Marketing Education, 30(1), 21-32.
James A. Muncy (2008). “The Orientation Evaluation Matrix: Understanding if Students Are Customers or Products,” Marketing Education Review, 18(3), 15-23.
Muncy, James A. (2006), "Implications of Contemporary Intelligence Theories to Marketing Education," Journal of Education for Business, 81 (6), 301-306..
Iyer, Rajesh and James A. Muncy (2005), "The Role of Brand Parity in Developing Loyal Customers," Journal of Advertising Research, 45 (2), 222-228.
Vitell, Scott J. and James A. Muncy (2005), "The Muncy-Vitell Consumer Ethics Scale: A Modification and Application," Journal of Business Ethics, 62 (3), 267-275.
Iyer, Rajesh and James A. Muncy (2004), "Who Do You Trust?" Marketing Health Services (formerly Journal of Healthcare Marketing), 24 (2), 26-30.
Reisenwitz, Timothy H. and James A. Muncy (2004), "Cultural Background Effects on Nostalgic Reactions: Implications for Managers Dealing With Change," Business Research Yearbook, 11, 490-494.
Muncy, James A. (2004), "Ethical Issues in Multilevel Marketing: Is it a Legitimate Business or Just Another Pyramid Scheme?," Marketing Education Review, 14 (3), 47-53.
Muncy, James A. and Jacqueline K. Eastman (1998), "The Journal of Advertising: Twenty-Five Years and Beyond," Journal of Advertising, 27 (4), 1-8.
Muncy, James A. and Jacqueline K. Eastman (1998), "Materialism and Consumer Ethics: An Exploratory Study," Journal of Business Ethics, 17 (2), 137-145.
Muncy, James A. (1996), "Marketing Differentiation Strategies for Church Growth," Journal of Ministry Marketing and Management, 2 (2), 1-13.
Muncy, James A. (1996), "The Home Schooling Market: Results and Implications of Current Research," Journal of Marketing For Higher Education, 7 (3).
Muncy, James A. (1992), "The Development of Advertising-Centered Versus Individual-Centered Scales," Journal of Current Issues and Research in Advertising, 14 (1), 45-52.
Vitell, Scott J. and James A. Muncy (1992), Consumer Ethics: an Empirical Investigation of Factors Influencing Ethical Judgements of the Final Consumer. Journal of Business Ethics, 11 (5), 585-597.
Muncy, James A. and Scott J. Vitell (1992), "Consumer Ethics: An Investigation of the Ethical Beliefs of the Final Consumer," Journal of Business Research, 24 (3), 297-312.
Muncy, James A. (1992), "The Journal of Advertising: A Twenty Year Appraisal," Journal of Advertising, 20 (4), 1-11.
Muncy, James A. (1992), "The Production, Distribution, and Consumption of Sexually Explicit Material: Alternative Philosophies," Journal of Public Policy and Marketing, 11 (3), 149-154.
Pickett, Gregory M., Stephen Grove,, Patricia Knowles, and James A. Muncy (1990), "Postdoctoral Programs in Marketing: An Empirical Investigation of the Retooling Process, Journal of Marketing Education, 12 (2), 68-78.
Muncy, James A. and Raymond P. Fisk (1987), "Cognitive Relativism and the Practice of Marketing Science," Journal of Marketing, 51 (1), 20-33.
Non-Refereed Journal Publications
Muncy, James A. (1990), "Review of Dictionary of Concepts in the Philosophy of Science by Paul T. Durbin," Journal of Marketing Research, 27 (4), 498-499.
Muncy, James A. (1987). “Review of Consumer Behavior by William L. Wilkie,” Journal of Marketing, 51 (2), 145.
Muncy, James A. (1987), "Review of Psychophysiology: Systems, Processes, and Applications by Michael G. H. Coles, Emanuel Donchin, and Stephen W. Porges," Journal of Marketing Research, 24 (2).
Refereed Proceedings
Muncy, James A. (2006), "The Personal Development Approach to Developing the Personal Intelligences in Marketing Education," Association for Marketing Theory and Practice.
Eastman, J. K., Lisa Glynn, James A. Muncy, and D. David (1997), "Brand Preference Patterns of School Age Children: An Exploratory Analysis," Association of Marketing Theory and Practice, 345-359.
Muncy, James A. (1996), "Measuring Perceived Brand Parity," Advances in Consumer Research, 23, 411-417.
Muncy, James A. (1994), "Bi/Polar Personality Theory and Consumer Decision Making: An Empirical Investigation," Association of Marketing Theory and Practice, 86-91.
Muncy, James A. (1990), "Involvement and Perceived Brand Similarities/ Differences: The Need for Process Oriented Models," Advances in Consumer Research, 144-148.
Muncy, James A. (1990), "Psychophysiology and Advertising Research: Promise, Problems, and Potential Payoffs," Society for Consumer Psychology, 92-96.
Muncy, James A. (1990), "Emotion Based Decision Making: Differentiating Affect Driven Decision Making from Affect Referral," Society for Consumer Psychology, 76-78.
Muncy, James A. (1989), "Computer Assisted Laboratory Research," Advances in Consumer Research, 16, 79-80.
Muncy, James A. (1987), "Physiological Responses to Consumer Emotions: Theory, Methods, and Implications for Consumer Research," American Marketing Association's Summer Educators' Conference, 127-132.
Muncy, James A. (1986), "Beliefs and External Information Search: A Replication," American Marketing Association's Summer Educators' Conference, 62-67.
Muncy, James A. (1986), "Affect and Cognition: A Closer Look at Two Competing Theories," Advances in Consumer Research, 226-230.
Muncy, James A. (1984), "Professionalism and Marketing Education," American Marketing Association's Summer Educators' Conference, 110-112.
Muncy, James A. and Shelby D. Hunt (1984), "Consumer Involvement: Definitional Issues and Research Directions," Advances in Consumer Research, 11, 193-196.
Book Chapters and Other Publications
Muncy, James A. (2002), A Few
Keys to All Success: Discovering the Best Person I Can Become,
Muncy, James A. (1997), "The
Telecommunications Act of 1996 and the Future of Marketing Within
the Telecommunications Industry," in Allan Reddy (Ed.) Marketing and
the High Tech Consumer,
Pickney, Thomas C. and James A. Muncy (1994), "Home is Where the Best Education Is," Wall Street Journal, 223 (113), A10.
Muncy, James A. and Donald M. McBane, (1992), "Computer Use in Marketing and
Marketing Research," Macmillan Encyclopedia of Computers,
Muncy, James A. (1992), "Using Country-and-Western Songs to Illustrate Consumer Behavior," in Joseph F. Hair, Jr. (Ed.) Great Ideas for Teaching Marketing,Cincinnati: South-Western, 128.
Muncy, James
A.
and Adel Hughes (1985). "Target Marketing: The Key to Successful Entrance Into Technical Markets," In Lois K. Moore and Daniel L.
Plung (Ed.) Marketing Technical Ideas and Products
Successfully,
Walker, Bruce J., Leonard Berry, Michael Etzel, Eugene Laczniak, and James A. Muncy (1986)," Building Professionalism in Marketing: The Role of the Marketing Educator," American Marketing Association's Winter Educators' Conference, 5-7.
Hunt, Shelby D., James A. Muncy, and Nina M. Ray (1981), "Alderson's General Theory of Marketing: A Formalization," Review of Marketing 1981, 267-272.
Reprinted in Jagdish N. Sheth and Dennis E. Garrett (1985) Marketing Theory: Classic and Contemporary Readings, Cincinnati: South-Western, 837-848.
Reprinted in Shelby D. Hunt (1988) Marketing Theory: The Philosophy of Marketing Science, Homewood, IL: Richard D. Irwin, 314-324.
Teaching
Courses Taught
Introduction to Marketing (including mass sections of 600+ students)
Consumer Behavior (graduate and undergraduate)
Marketing Research (graduate and undergraduate)
Marketing Management
Professional Selling
Sales Management
Time Management for Salespeople
Retailing
Promotional Management
Business to Business Marketing
Exploring Success
Teaching Evaluations
1995 -- 2006 average teaching evaluation score (on 1 to 5 scale where 5 is the most positive) across all sections taught (97 classes) and all questions: 4.61. Scores for individual classes available upon request.
Service
Reviewer Activity
Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Journal of Academy of Marketing Science
Journal of Business Research
Journal of Advertising*
Journal of Public Policy and Marketing
Psychology and Marketing*
Journal of Business Ethics
Journal of Marketing Theory and Practice
Academy of Marketing Science Review*
Journal of Marketing Education
Marketing Education Review
Business Research Yearbook
Association for Consumer Research
American Marketing Association's Summer Educator Conferences
American Marketing Association's Winter Educator Conferences
Society for Marketing Advances
Association for Marketing Theory and Practice
Note: * Indicates service on Editorial Review Board. Otherwise service was as ad hoc reviewer.
Service to Discipline, College, and Community
Association for Consumer Research: Newsletter Editor (1984 – 1993), Publications Director (1985 – 1999), and Executive Director (2000 - 2004).
Faculty Advisor to Student Chapter of the American Marketing Association (Clemson University), Mu Kappa Tau (University of Oklahoma), Tech Marketing Association (Texas Tech University), and Baptist Student Union (Valdosta State University).
Speaker for various business and non-profit groups on marketing, selling, time management, and success. Industries include:
Insurance and Investments (e.g., New York Life; National Association of Insurance and Financial Advisors; Agents Marketing Group)
Medical (e.g., Medical Doctors Associates; Doctors Laboratories)
Direct Sales (e.g., Pro-Systems One; Premier Jewelers; Reardon Enterprises; Alliance-Net Solutions)
Not-for Profit (e.g., United States Air Force; Chamber of Commerce)
Chair of Various Committees including Student Relations Committee and Promotion and Tenure Committee.
Parliamentarian,
Faculty Senate,
Awards and Recognitions
Student Advisory
Board Outstanding Teaching Award,
Outstanding Graduate Student Teaching Award, Texas Tech University College of Business, 1982.
Student Advisory Board Outstanding Teaching Award Finalist, Valdosta State University Langdale College of Business (twelve times), 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2004, 2005, 2006, and 2007.
Outstanding Teaching Award Finalist, Texas Tech University College of Business (two times), 1987, 1988.
Langdale Lecture Invitee, Valdosta State University, 2002, 2003, 2004, 2005, 2006, and 2007.
American Marketing Association Faculty Consortium Speaker, 1990.
American Marketing Association Doctoral Consortium participant, 1981.