SYLLABUS  TEL 200  INTRODUCTION TO MASS COMMUNICATIONS
                        Univ. Center 1198              Monday--Friday  3:00--3:50 P.M.
Instructor:  Michael Taylor    Radio House    259-2015    mktaylor@valdosta.edu    Web: www.valdosta.edu/~mktaylor
                        Office Hours 11 AM-12:30 PM, 2-2:45 PM, M--Th or by appointment

COURSE PURPOSE:  This course is a broad overview of mass communication in America.  You will be introduced to subjects, ideas and theories which will provide a foundation for further study through other courses offered within the Communication Arts Department.  We will examine the history of mass media plus other communications media.  We will also address media regulation, ethics and responsibilities, societal effects and the impact of emerging technologies.  You should leave this quarter's study with a clearer understanding of mediated communication and as a result be a better consumer of the wide array of media products now available.  Since this is a foundation course designed to give an overview of mass communication as practiced in America today, we will undertake a very broad area of study with the material covered in broad strokes.

TEXT:  Communications Media in the Information Society  2nd edition  by Straubhaar and LaRose
              Plus other readings as assigned

PRESENTATION:  Course material will be presented primarily in lecture with some class discussion.  You will be expected to stay current in your reading assignments, and are responsible for all assigned readings plus any additional material introduced during lecture.  Lectures may introduce material not dealt with in the text and are intended to both amplify on text material and introduce new material which the text does not cover.  Your comprehension of this material will be evaluated by exams and your writing.



SPECIAL SERVICES STUDENTS:  Any student with a learning disability or physical challenge that could affect their ability to meet class requirements in a timely manner must have their eligibility listed with Special Student Services.  It is the responsibility of the student to have the Special Services Program notify faculty of their status.

ACADEMIC DISHONESTY:  Academic dishonesty among students will not be tolerated in any of its forms.  Academic dishonesty is defined as knowingly taking information from another student or source during the course of completing any requirements in which these additional sources are not allowed by the instructor.  Examples include plagiarism, use of another student's work (essays, papers, projects, etc.), cheating on exams by looking at another person's work or cheat sheets, and falsifying assignments.  Penalties are imposed consistent with guidelines in the current Faculty Handbook and Student Handbook.



GRADING:  There is no curve in this class, your grade is determined solely by the total points accumulated.  Lack of attendance will result in points being deducted from your earned total.  After five absences you will lose five (5) points for each absence through the remainder of the quarter.  On the positive side, regular attendance and participation may (at the discretion of the instructor) result in up to fifty points being added to your final total.  Students exceeding the five allowed absences may not receive any attendance and participation points.
Scale:  A=725-805; B=644-724; C=564-643; D=483-563; F=482 & below.


EXAMS:  There will be four section exams each worth 100 points toward your grade in the course plus an optional comprehensive final examination which may be used to replace one section exam grade.  Should your score on the final be lower than the grade it is replacing the final exam grade will be the one included for final grade calculation.  Exams will constitute 50 percent of your final grade in the course.

The section exams will be "tag-team" oral exams with points awarded for correct answers on true-false "entry" questions and multiple choice "bonus" questions.  When a team misses the answer to a bonus questions, all other teams will have the opportunity to answer that bonus question for half value.  The point value for each section exam will be calculated based upon highest score achieved by the "winning" team on that exam.

All exams will be given on the day scheduled with no make-ups.  There are only two reasons for missing an exam--illness requiring hospitalization or bed confinement (legibly written doctor's statement required) or death of an immediate family member (parent, sibling or grandparent--published obituary or death certificate required).  An excused missed exam will mean that those points are deducted from the total and the grade scale will be adjusted accordingly.  An unexcused missed exam will result in a zero grade.



PAPER:  There will be 3 papers for this course.  Each paper will be a minimum of 4 full pages of text (papers less than four pages will have 20% of the grade value deducted).  Each paper will be worth 135 points toward your grade in the course.

The introduction of your papers should be a declaration of the issue(s) inherent in the topic, why the topic is important, and to whom it is important.  The introduction should also include a "thesis statement" which clearly and narrowly defines your topic.  The body of your papers should offer a discussion that you develop analyzing your point of view, which must be in agreement with your thesis statement and supported by the evidence presented from your research sources.  The conclusion should summarize the argumentation presented in the body and offer a proposed solution to the problem.

Papers are due at the beginning of the class period on the dates listed in the course schedule.  Late papers will be accepted up until 4:00 p.m. on the due day, however they will be docked 25 percent of their original value.  No papers will be accepted for grading after the day due.  Papers not turned on the day due will receive a zero.  All papers will conform to MLA style guidelines for source attribution and bibliography (MLA guides are available in the library at the information desk or may be purchased in the bookstore.)

Your papers are to be written on the topics chosen from the attached list.  Note that each topic has a single
medium subtopic.  Subtopics are not separate topics.  You will be expected to select three distinct topics.




 
COURSE SCHEDULE
DATES TOPIC READINGS
Section One   
Weeks  One--Two    
1/7--16
Overview   
Media convergence, theories, and the Information Society 
Chapters one, two, and three
Friday 1/16  EXAM ONE
Section Two  
Weeks Three--Four  
1/20--30
Media economic issues, regulatory and policy concerns, globalization, plus a quick look at telcos and computers Chapters four, five, six, eleven, and twelve
Mon. Jan 19th  No Class Martin Luther King Day
Thursday 1/22  PAPER ONE DUE  
Friday 1/30  EXAM TWO
Section Three   
Weeks Five--Seven   
2/2--20
The Major Media:  
Print--Audio--Visual--Multichannel
Chapters seven, eight, nine, and ten
Tuesday 2/17  PAPER TWO DUE
Friday 2/20  EXAM THREE
Section Four  part one  
Week Eight  
2/23--27
Media Persuasion: Advertising--Public Relations Chapters fifteen and sixteen
Section Four part two  
Weeks Nine--Ten  
3/2--13
Media, Society, and Culture  
Effects and Considerations
Chapter seventeen
Wednesday 3/11  PAPER THREE DUE
Friday 3/13  EXAM FOUR
Closure  
Week "Eleven"  
3/16--18
An examination of ethical perspectives and considerations Handouts
FINAL EXAM:  SATURDAY MARCH 21  2:00--4:00 pm 
                  


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