English 3010A and B: Writing for Business

Fall 2009
3 semester hours
3010A (CRN 81254): TR 2-3:15 WH 249
3010B (CRN 81255): TR 6:30-7:45 WH 249

Dr. Lee Campbell
Department of English
College of Arts and Sciences
Valdosta State University
Valdosta, GA 31698-0025

West Hall 216
333-7351 (office)
333-5946 (Department)
259-5529 (fax)
jlcampbe@valdosta.edu
http://www.valdosta.edu/~jlcampbe/
Office hours: W 3:30-5:30, R 12:00-2:00, by appointment; and 24/7 by BlazeNet email

1. DESCRIPTION: Prerequisites: ENGL 1102 or 1102H. An advanced writing course focusing on the elements of effective writing, particularly as they apply to business and the professions.

 

2. OUTCOMES: Students who successfully complete Writing for Business will

i. demonstrate the ability to produce a variety of written business documents, including letters, memos, fact sheets, instructions, and proposals

ii. develop skills in five components of successful business writing:

a.       style

b.      chunking (organization and design) of information

c.       audience appeal

d.      message

e.       purpose

iii. learn to manage all stages of the composing process

iv. improve skills with word processing

v. increase their awareness of the importance of skillful and ethical communication in their lives at work.

3. ASSIGNMENTS: In order to produce the above outcomes, class members will complete three kinds of assignments, all to be posted to BlazeView: (a) five memos planning documents or requesting the instructor’s permission to write on chosen topics, (b) eight rough drafts of assignments, and (c) eight final drafts of business writing documents.  The following list presents the 12 assignments for topic memos and final drafts.  Descriptions of assignments may be revised as the semester goes along, so don’t print them all at the start of the term.

  1. Letter of introduction (outcomes i, ii, iii, iv)
  2. Edits of professional writing (outcomes i, ii, iii, iv, v)
  3. Sales letter and fact sheet topic memo (outcomes i, iii, v)
  4. Sales letter (outcomes i, ii, iii, iv, v)
  5. Fact sheet (outcomes i, ii, iii, iv, v)
  6. Resume memo (outcomes i, iii, v)
  7. Resume (outcomes i, ii, iii, iv, v)
  8. Application letter topic memo (outcomes i, iii, v)
  9. Application letter (outcomes i, ii, iii, iv, v)
  10. Instructional topic memo (outcomes i, iii, v)
  11. Instructional memo (outcomes i, ii, iii, iv, v)
  12. Internal proposal topic memo (outcomes i, iii, v)
  13. Internal proposal (outcomes i, ii, iii, iv, v)

These assignments will be worked on inside and outside class, the instructor and classmates guiding members’ decisions at various stages of the writing process.

4. TEXT AND REQUISITES: The required text is an advanced introduction to business writing: Successful Writing at Work (9th ed.), by Kolin. In addition, class members will need some USB drives for word processing, access to BlazeView via VSU’s website, and, depending on their skills, a grammar handbook and/or dictionary. Members might also want to use an email account to communicate with the instructor.  Class members should send email to the instructor’s BlazeNet email address--<jlcampbe@valdosta.edu>--not BlazeView mail.

5. ATTENDANCE: These sections of ENGL 3010 will be run as hybrid courses, combining in-class and online work: attendance will be taken at about half of class meetings (on almost all Thursdays), during which the instructor will lecture on matters generally applicable to all class members.  The instructor will introduce new assignments, answer general questions, and respond to work posted to BlazeView.  Other meetings are optional.  Class members may attend and work individually or collaboratively on assignments, ask the instructor questions, and post assignments to BlazeView from the classroom computers (which have fewer connectivity issues than those off campus).  Or they may work on assignments and post to BlazeView out of class.

The instructor encourages members to attend when not required and get the instructor’s help individually.  In addition, collaborative writing groups may find meeting in the classroom much more convenient than arranging special times off campus.  Collaborative writing groups are responsible for making and keeping their own appointments if they choose not to attend on days when attendance isn’t required.

6. LATE ARRIVALS, CIVILITY, LATE WORK: Late arrivals to required meetings will be disruptive. Do your very best not to be late. Also disruptive are ringing cell phones; please turn off your ringers while in class. When the instructor is lecturing, members should not be paying attention to irrelevant material on the Internet.

Final drafts of assignments will be counted late when they are handed in after the rest of the class's work has been graded. Each late final draft will be penalized two points.

Rough drafts and topic memos must be posted by the end of the day on which they are listed in the schedule or they will not be credited and may not be responded to.

7. GRADING: All final drafts of writing assignments will be given numerical grades that correspond roughly with letter grades. Each final draft will be scored analytically on five criteria, for which SCAMP is an acronym. In ascending order of importance, these five criteria are

  • Style: clarity, correctness, appropriateness, and dignity of diction (word choice) and sentence structure, including punctuation and mechanical conventions.
  • Chunking of information: paragraphing or segmenting of text and overall design of the document, including use of horizontal and vertical white space, heads, typographical options, font sizes and styles, margins, etc.
  • Audience appeal: general effectiveness of a document for a reader, given the reader's knowledge, purposes, values, and so on (a document's appeal is affected by its performance on other criteria).  Audience appeal is affected by a document’s performance on the other criteria; if the performance is poor in one area, the document’s appeal will suffer. 
  • Message: clarity, relevance, and sufficiency of information or content.
  • Purpose: clarity, unity, and worthiness of a document's goal.

Each of the eight final drafts of business writing documents is worth ten points (two points for each criterion) for a total of 80 points.

A rough draft is not just any response to an assignment.  It is a bona fide attempt to meet an assignment.  Rough drafts that represent a bona fide attempt will be commented on and given 1 point each for a total of 8 points. Rough drafts aren’t worth much in terms of points, but they are essential steps to completing successful final drafts.

Memos written to the instructor to plan a document or get his permission to proceed with a chosen subject will be commented on and given 1.2 points each for a total of 6 points. Like rough drafts, topic memos may not be worth many points, but they must be completed so that members complete the necessary planning for assignments and do not choose inappropriate topics.

Six points will depend on attendance at lectures (there are no excused absences—including the first meeting) according to this scale: 0-1 absence, 6 points; 2 absences, 5 points; 3 absences, 4 points; 4 absences, 2 points.

There are thus 100 points possible in the course.

The following lists grade equivalents for numerical scores on the final drafts:

  • 10/10 = A+
  • 9/10 = A-
  • 8/10 = B
  • 7/10 = B-
  • 6/10 = C
  • 5/10 = C-
  • 4/10 = D
  • 2/10 = F

Final grades will be assigned according to the following scale:

  • 100=A+
  • 90=A-
  • 80=B
  • 70=B-
  • 60=C
  • 50=C-
  • 40=D
  • below 40=F

All final drafts must be completed in order for a class member to earn a C in the course.

8. ACADEMIC INTEGRITY: Class members are advised not to submit any work written by anyone other than themselves, especially work written for this instructor in past sections of Writing for Business taught by him. That constitutes plagiarism (and stupidity). During collaborative work, a class member should not allow a group to write a document without his/her contribution. That's just lazy.  Last, although documents will submitted to BlazeView will be posted on discussion boards accessible to everyone in the class, students must never copy the work of classmates posted before them.  That constitutes perhaps the worst form of plagiarism. 

9. SCHEDULE AND READING ASSIGNMENTS: The following schedule and reading assignments are tentative; class members are expected to keep up with changes announced in class.

1
T Aug 18 Introduction to the course
R Aug 20 Lecture on letter of introduction (individual only); read syllabus, online assignment, Kolin 3-20, 153-170

2
T Aug 25 Post rough draft of letter to BlazeView by end of class time (3:15 or 7:45)
R Aug 27 Letter of introduction due; lecture on  edits of business writing (individual or collaborative); read online assignment, Kolin 43-69, 122-130, 697-710

3
T Sep 01 Post rough draft of at least one edit to BlazeView by end of class time
R Sep 03 Lecture on edits of business writing

4
T Sep 08 Post rough drafts of remaining edits to BlazeView by end of class time
R Sep 10 Edits due; lecture on sales letter and fact sheet (individual or collaborative); read online assignments, Kolin 201-207, 491-508

5
T Sep 15 Post sales letter and fact sheet topic memo to BlazeView by end of class time
R Sep 17 Lecture on sales letter and fact sheet

6
T Sep 22 Post rough draft of sales letter or fact sheet to BlazeView by end of class time
R Sep 24 Lecture on sales letter and fact sheet

7
T Sep 29 Post rough draft of sales letter or fact sheet to BlazeView by end of class time
R Oct 01 Sales letter and fact sheet due; lecture on resume and application letter (individual only); read online assignment, Kolin 241-273

8
T Oct 06 Post resume memo to BlazeView by end of class time
R Oct 08 Lecture on resume and application letter; read online assignment, Kolin 273-280

9
T Oct 13 Post rough draft of resume to BlazeView by end of class time
R Oct 15 Lecture on resume and application letter

10
T Oct 20 No class: fall break
R Oct 22 Post application letter topic memo to BlazeView by end of class time

11
T Oct 27 Post rough draft of application letter to BlazeView by end of class time
R Oct 29 Resume and application letter due with job announcement or job description; lecture on instructional memo (individual or collaborative); read online assignments, Kolin 526-557

12
T Nov 03 Post instructional topic memo to BlazeView by end of class time
R Nov 05 Lecture on instructional memo

13
T Nov 10 Post rough draft of instructional memo to BlazeView by end of class time
R Nov 12 Instructional memo due; lecture on internal proposal; read online assignments, Kolin 561-581

14
T Nov 17 Post internal proposal topic memo to BlazeView by end of class time
R Nov 19 Lecture on internal proposal

15
T Nov 24 Individual work on internal proposal
R Nov 26 No class: Thanksgiving

16
T Dec 01 Post rough draft of internal proposal to BlazeView by end of class
R Dec 03 Lecture on internal proposal

Finals week
R Dec 10: Internal proposal due at latest on BlazeView by midnight: There is no final exam, and the class does not meet during its scheduled final exam time.  The internal proposal serves as the final exam.

10. SPECIAL SERVICES: Class members requiring classroom accommodations or modifications because of a documented disability should discuss this need with the instructor at the beginning of the semester. Class members who require assistance but who are not registered with the Special Services Program should contact the Access Office.


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