"If you build it, they will come" has NOT been something Tampa has relied on.  Significant efforts have been undertaken to communicate the availability and usefulness of TampaGov services.  The Department of Strategic Planning and Technology spearheads the TampaGov marketing program.  The TampaGov marketing strategies included:

• City of Tampa Television special features and public service announcements
  

  ...Emergency Preparedness Assistance via TampaGov
  Windows Media	dialup connection	high-speed connection
  Real Player	dialup connection	high-speed connection
  ...Museum Online Store via TampaGov
  Windows Media	dialup connection	high-speed connection
  Real Player	dialup connection	high-speed connection
  ...Police Off Duty Services via TampaGov
  Windows Media	dialup connection	high-speed connection
  Real Player	dialup connection	high-speed connection
  ...City of Tampa Television Programming
  Windows Media	dialup connection	high-speed connection
  Real Player	dialup connection	high-speed connection

   
• Community briefings - neighborhood and business forums
  ...PowerPoint presentation to Chamber
  ...PowerPoint presentation to home builders
  ...PowerPoint presentation to neighborhoods
   
• EGovernment saving calculator
  ...try out TampaGov's savings estimator
   
• Flyers distributed in local newspaper publications
  ...sample 3-panel brochure front page & back page
   
• Guide to the City of Tampa eGovernment Portal
  ...PowerPoint presentation
   
• Guide to the City of Tampa Portal
  ...PowerPoint presentation
   
• Mayor's eGovernment initiatives press conference
  ...presentation
   
• Mayor's Best of the Web press conference
  ...presentation
   
• Specific service announcements: utility bills, parking tickets, etc.
  ...sample envelope stuffer
   
• Tampa's eGovernment briefing to the State of Florida
  ...presentation
   
• Tampa's Internet Strategy
  ...presentation
   
• TampaGov branding on City letterhead & business cards
   
• URL decal added to City vehicles
   
• Various marketing status reports
  ...sample report available on request