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class=3DCT><span style=3D'position:absolute; top:12.25%;left:11.79%;width:85.58%;height:10.0%'>Developing and Launching= </span><span style=3D'position:absolute;top:22.0%;left:11.79%;width:90.26%;height:10.0%= '>New Offerings – Chapter 14 </span><span style=3D'position:absolute;top:3= 1.75%; left:11.79%;width:83.14%;height:10.0%'>(part 1)</span></div> <div v:shape=3D"_x0000_s2051" class=3DCB> <div style=3D'position:absolute;top:49.0%;left:11.79%;width:68.16%;height:= 4.75%'><span style=3D'font-size:63%;display:none'> </span></div> <div style=3D'position:absolute;top:54.25%;left:11.79%;width:68.16%;height= :4.75%'><span style=3D'font-size:63%;display:none'> </span></div> <div style=3D'position:absolute;top:59.5%;left:11.79%;width:68.16%;height:= 4.75%'><span style=3D'font-size:63%;display:none'> </span></div> <div style=3D'position:absolute;top:65.0%;left:11.79%;width:68.16%;height:= 4.75%'><span style=3D'font-size:63%'>Chris Freeman </span></div> <div style=3D'position:absolute;top:70.25%;left:11.79%;width:68.16%;height= :4.75%'><span style=3D'font-size:63%'>PADM 7040</span></div> </div> </p:slide></div> </body> </html> ------=_NextPart_01C5EA8F.A0C07EC0 Content-Location: file:///C:/264AD5D1/week14-part-1_files/master05_image003.gif Content-Transfer-Encoding: base64 Content-Type: image/gif R0lGODlhGAKSAXcAMSH+GlNvZnR3YXJlOiBNaWNyb3NvZnQgT2ZmaWNlACH5BAEAAAAALAAAAAAW ApABgQAAAG+J98/b/f///wL/hI9po43sHIxq0iOuyhrxbnygqFndIKTqyqZoC6tvDM/0jef6zveu b9MFc0Nc0YdMKmEBHwjzXEQBpFLUZL1OsRdupNpd7o7iFTl2rgHXvHRZ4C7HZex2fdfsbffa/mgK RhH4BegHMkfXg/jz1uj4yGineCcEaXkpkMfD9zQoUfjkFSH6aXhiqoG0mLS46kpJhJkoC0dbO4kr yaO5w3noe9oJKhzl2WCcQNrwmjtm+wzNrOvcDG2Nw6sz/FsM3OX9jRr+d/W8CmuEfiNdaXuujgYf X52TnQNOoVyB74Cc4O9hWweAUsrRS3fwmsIl7NpNc7gw4gp7OPj1s3hMXD6M//s0luokr1GrkC0a xqL1LqEjkwgf1nPi8SO3UN1qErtJbuYhkixYSvwJMehJly2BRqR4Q2AWnMF0NnW6FKogjv+oBqQZ c5nVA/oeKB2XU+qorQWxPgkwhSyArl6zVrUZduDXsW6TqWUbYi4huHLNiqXr92kqvRf5akCbNvDg 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op:28.49%; left:13.85%;width:89.88%;height:5.5%'><span style=3D'font-size:75%'><span class=3DBB><![if !ppt]><img src=3Dimage005.gif alt=3D"*" style=3D'position= :absolute; top:18.18%;left:-4.16%;width:2.91%;height:63.63%'><![endif]></span></span>= <span style=3D'font-size:75%'>Aggressive competition among non-profits leads to = </span></span><span style=3D'position:absolute;top:33.75%;left:13.85%;width:89.51%;height:5.5%= '><span style=3D'font-size:75%'>possibility that the organization becomes obsolete= . </span></span> <div style=3D'position:absolute;top:40.0%;left:10.11%;width:83.14%;height:= 5.5%'><span style=3D'position:absolute;top:0%;left:4.5%;width:95.49%;height:100.0%'><s= pan style=3D'font-size:75%;visibility:hidden'><span class=3DBB><![if !ppt]><img src=3Dimage005.gif alt=3D"*" style=3D'position:absolute;top:22.72%;left:-4= .71%; width:3.3%;height:63.63%'><![endif]></span></span><span style=3D'font-size= :75%; display:none'> </span></span></div> <span style=3D'position:absolute;top:46.5%;left:13.85%;width:93.07%;height= :5.5%'><span style=3D'font-size:75%'><span class=3DBB><![if !ppt]><img src=3Dimage005.g= if alt=3D"*" style=3D'position:absolute;top:22.72%;left:-4.02%;width:2.81%;height:63.63= %'><![endif]></span></span><span style=3D'font-size:75%'>“A well-managed organization cannot survive = merely </span></span><span style=3D'position:absolute;top:51.74%;left:13.85%; width:92.88%;height:5.5%'><span style=3D'font-size:75%'>on chance or insig= ht. New offerings must </span><span style=3D'font-size:75%'><i>continually</i>= </span><span style=3D'font-size:75%'> </span></span><span style=3D'position:absolute; top:57.25%;left:13.85%;width:79.4%;height:5.5%'><span style=3D'font-size:7= 5%'>be generated” </span><span style=3D'font-size:38%'>(Andreasen & Kot= ler, 2003, p. 350)</span><span style=3D'font-size:75%'>. </span></span> <div style=3D'position:absolute;top:63.5%;left:10.11%;width:83.14%;height:= 5.5%'><span style=3D'mso-special-format:nobullet;display:none;color:#6F89F7;mso-color-= index: 6;font-family:Wingdings;font-size:110%'>w</span><span style=3D'font-size:7= 5%; display:none'> </span></div> <span style=3D'position:absolute;top:70.0%;left:13.85%;width:94.75%;height= :5.5%'><span style=3D'font-size:75%'><span class=3DBB><![if !ppt]><img src=3Dimage005.g= if alt=3D"*" style=3D'position:absolute;top:22.72%;left:-3.95%;width:2.76%;height:63.63= %'><![endif]></span></span><span style=3D'font-size:75%'>A system for the generation of new offerings must = be </span></span><span style=3D'position:absolute;top:75.25%;left:13.85%;width:79.4%;height:5.5%'= ><span style=3D'font-size:75%'>put in place. </span></span> <div style=3D'position:absolute;top:81.25%;left:10.11%;width:99.43%;height= :3.0%'><span style=3D'mso-special-format:nobullet;display:none;color:#6F89F7;mso-color-= index: 6;font-family:Wingdings;font-size:110%'>w</span><span style=3D'font-size:3= 8%'><span style=3D'mso-spacerun:yes'> = ; &n= bsp; = ; &n= bsp; = ; &n= bsp; = ; &n= bsp; = ; </span>(Andreasen & Kotler, 2003)</span></div> </div> </p:slide></div> </body> </html> ------=_NextPart_01C5EA8F.A0C07EC0 Content-Location: file:///C:/264AD5D1/week14-part-1_files/master04_image004.gif Content-Transfer-Encoding: base64 Content-Type: image/gif R0lGODlhGAKSAXcAMSH+GlNvZnR3YXJlOiBNaWNyb3NvZnQgT2ZmaWNlACH5BAEAAAAALAAAAAAW ApABgQAAAG+J98/b/f///wL/hI9po43sHIxq0iOuyhrxbnygqFndIKSomgqr275yTLM2fM95jfe6 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<o:lock v:ext=3D"edit" text=3D"f"/> <p:placeholder type=3D"body" position=3D"1"/></v:shape> <div v:shape=3D"_x0000_s4098" class=3DT style=3D'position:absolute;top:10.= 75%; left:7.67%;width:83.14%;height:10.0%'>Offer Development</div> <div v:shape=3D"_x0000_s4099"> <div class=3DB style=3D'mso-line-spacing:"90 20 0"'><span style=3D'positio= n:absolute; top:25.75%;left:12.17%;width:79.4%;height:6.5%'><span style=3D'font-size:8= 8%'><span style=3D'mso-special-format:bullet;mso-bullet-image:"image005\.gif";color:= #6F89F7; mso-color-index:6;font-family:Wingdings;font-size:110%'><![if !ppt]><img src=3Dimage005.gif alt=3D"*" style=3D'position:absolute;top:19.23%;left:-4= .71%; width:4.0%;height:65.38%'><![endif]></span></span><span style=3D'font-size= :88%'>Several strategies exist for offer </span></span><span style=3D'position:absolute; top:31.25%;left:12.17%;width:79.4%;height:6.5%'><span style=3D'font-size:8= 8%'>development: </span></span></div> <div class=3DB 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MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_01C5EA8F.A0C07EC0" This document is a Single File Web Page, also known as a Web Archive file. If you are seeing this message, your browser or editor doesn't support Web Archive files. Please download a browser that supports Web Archive, such as Microsoft Internet Explorer. ------=_NextPart_01C5EA8F.A0C07EC0 Content-Location: file:///C:/264AD5D1/week14-part-1.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Developing and Launching New Offerings – Chapter 14 (part 1)</= title>  <link rel=3DPresentation-XML href=3D"week14-part-1_files/pres.xml"> <meta name=3DDescription content=3D"11/16/2005: Developing and Launching New Offerings – Chapt= er 14 (part 1)"> <meta http-equiv=3Dexpires content=3D0> <![if !ppt]><script>  </script><![endif]> </head> <body> <script></script><font face=3DArial size=3D2><b> <p>This presentation contains content that your browser may not be able to = show properly. This presentation was optimized for more recent versions of Micro= soft Internet Explorer.</p> <p>If you would like to proceed anyway, click <a href=3D"week14-part-1_files/frame.htm">here</a>.</p> </b></font><script></script> </body> </html> ------=_NextPart_01C5EA8F.A0C07EC0 Content-Location: file:///C:/264AD5D1/week14-part-1_files/master04.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" <html xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:o=3D"urn:schemas-microsoft-com:office:office" xmlns:p=3D"urn:schemas-microsoft-com:office:powerpoint" xmlns:oa=3D"urn:schemas-microsoft-com:office:activation" xmlns=3D"http://www.w3.org/TR/REC-html40"> <head> <meta http-equiv=3DContent-Type content=3D"text/html; charset=3Dus-ascii"> <meta name=3DProgId content=3DPowerPoint.Slide> <meta name=3DGenerator content=3D"Microsoft PowerPoint 11"> <link id=3DMain-File rel=3DMain-File href=3D"../week14-part-1.htm"> <link rel=3DPreview href=3Dpreview.wmf> <![if IE]> <base href=3D"file:///C:\264AD5D1\week14-part-1_files\master04.htm" id=3D"webarch_temp_base_tag"> <![endif]> <meta name=3DRobots content=3DNoIndex> <link rel=3DStylesheet href=3D"master04_stylesheet.css"> <![if !ppt]><script src=3Dscript.js></script> <script>  </script> <![endif]> </head> <body> <div v:shape=3D"_x0000_m14399" class=3DT>Click to edit Master title style</= div> <div v:shape=3D"_x0000_m14400"> <div class=3DB>Click to edit Master text styles </div> <div class=3DB1>Second level </div> <div class=3DB2>Third level </div> <div class=3DB3>Fourth level </div> <div class=3DB4>Fifth level</div> </div> <div v:shape=3D"_x0000_s14401" class=3DO><span lang=3DEN-US style=3D'font-f= amily:Tahoma; font-size:58%;mso-field-code:meta0'>‹date/time›</span><span style=3D'font-family:Tahoma;font-size:58%;mso-special-format:lastCR'> <= /span></div> <div v:shape=3D"_x0000_s14402" class=3DO style=3D'text-align:center'><span style=3D'font-family:Tahoma;font-size:58%;mso-field-code:meta15'>‹foo= ter›</span><span style=3D'font-family:Tahoma;font-size:58%;mso-special-format:lastCR'> <= /span></div> <div v:shape=3D"_x0000_s14403" class=3DO style=3D'text-align:right'><span style=3D'font-family:Tahoma;font-size:58%;mso-field-code:meta16'>‹#&#= 8250;</span><span style=3D'font-family:Tahoma;font-size:58%;mso-special-format:lastCR'> <= /span></div> </body> </html> ------=_NextPart_01C5EA8F.A0C07EC0 Content-Location: file:///C:/264AD5D1/week14-part-1_files/master04.xml Content-Transfer-Encoding: quoted-printable Content-Type: text/xml; charset="utf-8" <xml xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:o=3D"urn:schemas-microsoft-com:office:office" xmlns:p=3D"urn:schemas-microsoft-com:office:powerpoint" xmlns:oa=3D"urn:schemas-microsoft-com:office:activation"> <o:shapelayout v:ext=3D"edit"> <o:idmap v:ext=3D"edit" data=3D"14"/> <o:rules v:ext=3D"edit"> <o:r id=3D"V:Rule1" type=3D"arc" idref=3D"#_x0000_s14398"/> </o:rules> </o:shapelayout><p:colorscheme 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class=3DCT><span style=3D'position:absolute; top:12.25%;left:11.79%;width:85.58%;height:10.0%'>Developing and Launching= </span><span style=3D'position:absolute;top:22.0%;left:11.79%;width:90.26%;height:10.0%= '>New Offerings – Chapter 14 </span><span style=3D'position:absolute;top:3= 1.75%; left:11.79%;width:83.14%;height:10.0%'>(part 1)</span></div> <div v:shape=3D"_x0000_s2051" class=3DCB> <div style=3D'position:absolute;top:49.0%;left:11.79%;width:68.16%;height:= 4.75%'><span style=3D'font-size:63%;display:none'> </span></div> <div style=3D'position:absolute;top:54.25%;left:11.79%;width:68.16%;height= :4.75%'><span style=3D'font-size:63%;display:none'> </span></div> <div style=3D'position:absolute;top:59.5%;left:11.79%;width:68.16%;height:= 4.75%'><span style=3D'font-size:63%;display:none'> </span></div> <div style=3D'position:absolute;top:65.0%;left:11.79%;width:68.16%;height:= 4.75%'><span style=3D'font-size:63%'>Chris Freeman </span></div> <div style=3D'position:absolute;top:70.25%;left:11.79%;width:68.16%;height= :4.75%'><span style=3D'font-size:63%'>PADM 7040</span></div> </div> </p:slide></div> </body> </html> ------=_NextPart_01C5EA8F.A0C07EC0 Content-Location: file:///C:/264AD5D1/week14-part-1_files/master05_image003.gif Content-Transfer-Encoding: base64 Content-Type: image/gif R0lGODlhGAKSAXcAMSH+GlNvZnR3YXJlOiBNaWNyb3NvZnQgT2ZmaWNlACH5BAEAAAAALAAAAAAW ApABgQAAAG+J98/b/f///wL/hI9po43sHIxq0iOuyhrxbnygqFndIKTqyqZoC6tvDM/0jef6zveu b9MFc0Nc0YdMKmEBHwjzXEQBpFLUZL1OsRdupNpd7o7iFTl2rgHXvHRZ4C7HZex2fdfsbffa/mgK RhH4BegHMkfXg/jz1uj4yGineCcEaXkpkMfD9zQoUfjkFSH6aXhiqoG0mLS46kpJhJkoC0dbO4kr yaO5w3noe9oJKhzl2WCcQNrwmjtm+wzNrOvcDG2Nw6sz/FsM3OX9jRr+d/W8CmuEfiNdaXuujgYf X52TnQNOoVyB74Cc4O9hWweAUsrRS3fwmsIl7NpNc7gw4gp7OPj1s3hMXD6M//s0luokr1GrkC0a xqL1LqEjkwgf1nPi8SO3UN1qErtJbuYhkixYSvwJMehJly2BRqR4Q2AWnMF0NnW6FKogjv+oBqQZ c5nVA/oeKB2XU+qorQWxPgkwhSyArl6zVrUZduDXsW6TqWUbYi4huHLNiqXr92kqvRf5akCbNvDg 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op:28.49%; left:13.85%;width:89.88%;height:5.5%'><span style=3D'font-size:75%'><span class=3DBB><![if !ppt]><img src=3Dimage005.gif alt=3D"*" style=3D'position= :absolute; top:18.18%;left:-4.16%;width:2.91%;height:63.63%'><![endif]></span></span>= <span style=3D'font-size:75%'>Aggressive competition among non-profits leads to = </span></span><span style=3D'position:absolute;top:33.75%;left:13.85%;width:89.51%;height:5.5%= '><span style=3D'font-size:75%'>possibility that the organization becomes obsolete= . </span></span> <div style=3D'position:absolute;top:40.0%;left:10.11%;width:83.14%;height:= 5.5%'><span style=3D'position:absolute;top:0%;left:4.5%;width:95.49%;height:100.0%'><s= pan style=3D'font-size:75%;visibility:hidden'><span class=3DBB><![if !ppt]><img src=3Dimage005.gif alt=3D"*" style=3D'position:absolute;top:22.72%;left:-4= .71%; width:3.3%;height:63.63%'><![endif]></span></span><span style=3D'font-size= :75%; display:none'> </span></span></div> <span style=3D'position:absolute;top:46.5%;left:13.85%;width:93.07%;height= :5.5%'><span style=3D'font-size:75%'><span class=3DBB><![if !ppt]><img src=3Dimage005.g= if alt=3D"*" style=3D'position:absolute;top:22.72%;left:-4.02%;width:2.81%;height:63.63= %'><![endif]></span></span><span style=3D'font-size:75%'>“A well-managed organization cannot survive = merely </span></span><span style=3D'position:absolute;top:51.74%;left:13.85%; width:92.88%;height:5.5%'><span style=3D'font-size:75%'>on chance or insig= ht. New offerings must </span><span style=3D'font-size:75%'><i>continually</i>= </span><span style=3D'font-size:75%'> </span></span><span style=3D'position:absolute; top:57.25%;left:13.85%;width:79.4%;height:5.5%'><span style=3D'font-size:7= 5%'>be generated” </span><span style=3D'font-size:38%'>(Andreasen & Kot= ler, 2003, p. 350)</span><span style=3D'font-size:75%'>. </span></span> <div style=3D'position:absolute;top:63.5%;left:10.11%;width:83.14%;height:= 5.5%'><span style=3D'mso-special-format:nobullet;display:none;color:#6F89F7;mso-color-= index: 6;font-family:Wingdings;font-size:110%'>w</span><span style=3D'font-size:7= 5%; display:none'> </span></div> <span style=3D'position:absolute;top:70.0%;left:13.85%;width:94.75%;height= :5.5%'><span style=3D'font-size:75%'><span class=3DBB><![if !ppt]><img src=3Dimage005.g= if alt=3D"*" style=3D'position:absolute;top:22.72%;left:-3.95%;width:2.76%;height:63.63= %'><![endif]></span></span><span style=3D'font-size:75%'>A system for the generation of new offerings must = be </span></span><span style=3D'position:absolute;top:75.25%;left:13.85%;width:79.4%;height:5.5%'= ><span style=3D'font-size:75%'>put in place. </span></span> <div style=3D'position:absolute;top:81.25%;left:10.11%;width:99.43%;height= :3.0%'><span style=3D'mso-special-format:nobullet;display:none;color:#6F89F7;mso-color-= index: 6;font-family:Wingdings;font-size:110%'>w</span><span style=3D'font-size:3= 8%'><span style=3D'mso-spacerun:yes'> = ; &n= bsp; = ; &n= bsp; = ; &n= bsp; = ; &n= bsp; = ; </span>(Andreasen & Kotler, 2003)</span></div> </div> </p:slide></div> </body> </html> ------=_NextPart_01C5EA8F.A0C07EC0 Content-Location: file:///C:/264AD5D1/week14-part-1_files/master04_image004.gif Content-Transfer-Encoding: base64 Content-Type: image/gif R0lGODlhGAKSAXcAMSH+GlNvZnR3YXJlOiBNaWNyb3NvZnQgT2ZmaWNlACH5BAEAAAAALAAAAAAW ApABgQAAAG+J98/b/f///wL/hI9po43sHIxq0iOuyhrxbnygqFndIKSomgqr275yTLM2fM95jfe6 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<title>Developing and Launching New Offerings – Chapter 14 (part 1)</= title> <![if IE]> <base href=3D"file:///C:\264AD5D1\week14-part-1_files\slide0003.htm" id=3D"webarch_temp_base_tag"> <![endif]> <meta name=3DDescription content=3D"11/16/2005: Offer Development"> <link rel=3DStylesheet href=3D"master04_stylesheet.css"> <![if !ppt]> <style media=3Dprint>  </style> <script src=3Dscript.js></script><script></script><![endif]><o:shapelayout v:ext=3D"edit"> <o:idmap v:ext=3D"edit" data=3D"4"/> </o:shapelayout> </head> <body lang=3DEN-US style=3D'margin:0px;background-color:black' onclick=3D"DocumentOnClick()" onresize=3D"_RSW()" onload=3D"LoadSld()" onkeypress=3D"_KPH()"> <div id=3DSlideObj class=3Dsld style=3D'position:absolute;top:0px;left:0px; width:534px;height:400px;font-size:16px;background-color:white;clip:rect(0%= , 101%, 101%, 0%); visibility:hidden'><p:slide coordsize=3D"720,540" colors=3D"#ffffff,#40458c,#b7c1eb,#660066,#ecd882,#b2b2b2,#6f89f7,#cfdbfd" 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<o:lock v:ext=3D"edit" text=3D"f"/> <p:placeholder type=3D"body" position=3D"1"/></v:shape> <div v:shape=3D"_x0000_s4098" class=3DT style=3D'position:absolute;top:10.= 75%; left:7.67%;width:83.14%;height:10.0%'>Offer Development</div> <div v:shape=3D"_x0000_s4099"> <div class=3DB style=3D'mso-line-spacing:"90 20 0"'><span style=3D'positio= n:absolute; top:25.75%;left:12.17%;width:79.4%;height:6.5%'><span style=3D'font-size:8= 8%'><span style=3D'mso-special-format:bullet;mso-bullet-image:"image005\.gif";color:= #6F89F7; mso-color-index:6;font-family:Wingdings;font-size:110%'><![if !ppt]><img src=3Dimage005.gif alt=3D"*" style=3D'position:absolute;top:19.23%;left:-4= .71%; width:4.0%;height:65.38%'><![endif]></span></span><span style=3D'font-size= :88%'>Several strategies exist for offer </span></span><span style=3D'position:absolute; top:31.25%;left:12.17%;width:79.4%;height:6.5%'><span style=3D'font-size:8= 8%'>development: </span></span></div> <div class=3DB 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