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Click to edit Master title style
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Second level
Third level
Fourth level
Fifth level
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Organization for Implementation
‹= ;#›&#= 13;
------=_NextPart_01C5D3D9.D00E01B0 Content-Location: file:///C:/264AD5D1/week10-part-1_files/pres.xml Content-Transfer-Encoding: quoted-printable Content-Type: text/xml; charset="utf-8" ------=_NextPart_01C5D3D9.D00E01B0 Content-Location: file:///C:/264AD5D1/week10-part-1_files/slide0009.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Week 10 Part 1 Organizing for Implementation
10/18/2005
Nonprofit Organizations
1
Organizing for Implementation
Catherine Gammage
PADM 7040
Valdosta State University = ;
Dr. Gerald Melvin
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10/18/2005
Nonprofit Organizations
2
IMPLEME= NTATION OF THE MARKETING PLAN
•&#= 8220;A marketing plan needs a marketing organization to implement it. Reorganization may mean the establis= hment of a new marketing structures (e.g. brand manageme= nt) or the creation of a marketing department for the first time.”
•
•I= mplementation Issues Includes
–Who is responsible for various activities.
–How the st= rategy should be carried out
–Where thin= gs will happen
–When actio= n will take place
•
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•www.mcgraw-hill.co.uk/he/web_sites/busine= ss/marketing/jobber/file
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