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Online Schedule |
Fall
2005 Online Course Dates August 15 – December 5, 2005 |
| Week |
Dates |
Topics/Assignments |
| 1 |
Monday, August 15 to
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Course Introduction: Introductions,
Review of Syllabus, Policies, etc., Discuss Questions about Projects, other aspects of course. Chapter Presentation List; Begin Discussion Threads. View the Introductory Presentation: PPT/HTML |
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Sunday, August 21, 2005 |
Developing a Customer Orientation |
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Readings: Andreason & Kotler Preface and Chapter 1
The Growth and Development of Nonprofit Marketing.
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and Introduction to Golembiewski & Stevenson and Case 34
Three Go-Arounds Toward Assessing a Nonprofit. |
| 2 |
Monday, August 22 to
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Week 2 Lecture: View the PowerPoint or HTML.
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Readings: Andreason & Kotler Chapter 2 Developing a Customer-Centered Mind-Set. |
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Sunday, August 28, 2005 |
and Golembiewski & Stevenson Case 11 Dinosaurs Are Extinct: Should the Museum Be, Too? |
| 3 |
Monday, August 29 to
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Week 3 Lecture: View the PowerPoint or HTML and
Ch. 3 Part 1 PPT or HTML. |
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Sunday, September 4, 2005 |
Topic from Textbooks for Presentation & Proposal for Nonprofit Overview Presentation Due August 29 |
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Strategic Planning and Organization |
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Readings: Andreason & Kotler Chapter 3
Strategic Marketing Planning.
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and Golembiewski & Stevenson Case 12
Retraining Displaced and Older Workers.
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| 4 |
Monday, September 5 to |
Readings: Andreason & Kotler Chapter 4
Understanding Consumer Behavior.
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Sunday, September 11, 2005 |
and Golembiewski & Stevenson Case 15
The Supply Side of Volunteerism.
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| 5 |
Monday, September 12 to
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Readings: Andreason & Kotler
Chapter 5 Acquiring and Using Marketing Information.
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Sunday, September 18, 2005 |
and Golembiewski & Stevenson Case 25
The Homeless Just Need a Fighting Chance.
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| 6 |
Monday, September 19 to
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Nonprofit Overview Presentation Due September 19 |
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Sunday, September 25, 2005 |
Readings: Andreason & Kotler Chapter 6 Segmentation, Positioning and Branding. |
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and Golembiewski & Stevenson Case To Be Announced (TBA) |
| 7 |
Monday, September 26 to
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Developing and Organizing Resources |
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Sunday, October 2, 2005 |
Readings: Andreason & Kotler Chapter 7 Generating Funds. |
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and Golembiewski & Stevenson Case TBA |
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Discussion of Nonprofit Overview Presentations |
| 8 |
Monday, October 3 to
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Readings: Andreason & Kotler Chapter 8
Attracting Human Resources: Staff, Volunteers and Boards.
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Sunday, October 9, 2005 |
and Golembiewski & Stevenson Case TBA |
| 9 |
Monday, October 10 to
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Readings: Andreason & Kotler Chapter 9
Working with the Private Sector.
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Sunday, October 16, 2005 |
other Cases might be assigned for reading |
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Monday/Tuesday, October 17-18 |
Fall Break |
| 10 |
Wednesday, October 19 to
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Nonprofit Marketing Plan Due October 19 |
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Tuesday, October 25, 2005 |
Readings: Andreason & Kotler Chapter 10 Organizing for Implementation. |
| 11 |
Wednesday, October 26 to
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Readings: Andreason & Kotler Chapter 11
Planning and Budgeting the Marketing Mix.
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Tuesday, November 1, 2005 |
Discussion of Nonprofit Marketing Plans |
| 12 |
Wednesday, November 2 to |
Designing the Marketing Mix |
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Tuesday, November 8, 2005 |
Readings: Andreason & Kotler Chapter 12
Managing the Organization's Offerings.
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| 13 |
Wednesday, November 9 to |
Grant Proposal Due November 9 |
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Tuesday, November 15, 2005 |
Readings: Andreason & Kotler Chapter 13 Social Marketing. |
| 14 |
Wednesday, November 16 to |
Readings: Andreason & Kotler Chapter 14
Developing and Launching New Offerings. |
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Tuesday, November 22, 2005 |
Discussion of Grant Proposals |
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Wednesday, November 23 to |
Thanksgiving Holidays |
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Sunday, November 27, 2005 |
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| 15 |
Monday, November 28 to |
Final Presentations & Discussion |
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Monday, December 5, 2005 |
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