Moody Air Force Base Schedule |
Fall
2005 Moody AFB Course Dates September 30 & October 1, 14 & 15, 28 & 29, 2005 |
Some of the assignments for this class can be completed online.
Be sure to read the FAQs and ask questions to learn how we will manage the class and requirements. |
| Weekend |
Dates |
Topics/Assignments |
| 1 |
Friday, September 30 &
|
Course Introduction: Introductions,
Review of Syllabus, Policies, etc., Discuss Questions about Projects, other aspects of course. Begin Discussion Threads. |
| |
Saturday, October 1, 2005 |
Developing a Customer Orientation & Strategic Planning and Organization |
| |
Readings: Andreason & Kotler |
Preface |
| |
|
Chapter 1 The Growth and Development of Nonprofit Marketing. |
| |
|
Chapter 2 Developing a Customer-Centered Mind-Set. |
| |
|
Chapter 3 Strategic Marketing Planning. |
| |
|
Chapter 4 Understanding Consumer Behavior. |
| |
|
Chapter 5 Acquiring and Using Marketing Information. |
| |
Golembiewski & Stevenson |
Introduction |
| |
|
Case 34 Three Go-Arounds Toward Assessing a Nonprofit. |
| |
|
Case 11 Dinosaurs Are Extinct: Should the Museum Be, Too? |
| |
|
Case 12 Retraining Displaced and Older Workers. |
| |
|
Case 15 The Supply Side of Volunteerism. |
| |
|
Case 25 The Homeless Just Need a Fighting Chance. |
| |
Topic from Textbooks for Presentation & Proposal for Nonprofit Overview Presentation Due October 11 |
| 2 |
Friday, October 14 &
|
Developing and Organizing Resources |
| |
Saturday, October 15, 2005 |
Nonprofit Overview Presentation Due |
| |
Readings: Andreason & Kotler |
Chapter 6 Segmentation, Positioning and Branding. |
| |
|
Chapter 7 Generating Funds. |
| |
|
Chapter 8 Attracting Human Resources: Staff, Volunteers and Boards. |
| |
|
Chapter 9 Working with the Private Sector. |
| |
|
Chapter 10 Organizing for Implementation. |
| |
|
Chapter 11 Planning and Budgeting the Marketing Mix. |
| |
|
Start Discussing Nonprofit Overview Presentations |
| 3 |
Friday, October 28 &
|
Discussion of More Nonprofit Overview Presentations |
| |
Saturday, October 29, 2005 |
Nonprofit Marketing Plan Due |
| |
|
Grant Proposal Due |
| |
|
Discussion of Nonprofit Marketing Plans & Grant Proposals |
| |
|
Designing the Marketing Mix |
| |
Readings: Andreason & Kotler |
Chapter 12 Managing the Organization's Offerings. |
| |
|
Chapter 13 Social Marketing. |
| |
|
Chapter 14
Developing and Launching New Offerings. |