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Moody Air Force Base Schedule |
Fall
2005 Moody AFB Course Dates September 30 & October 1, 14 & 15, 28 & 29, 2005 |
Some of the assignments for this class can be completed online.
Be sure to read the FAQs and ask questions to learn how we will manage the class and requirements. |
| Weekend |
Dates |
Topics/Assignments |
| 1 |
Friday, September 30 & Saturday, October 1, 2005
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Course Introduction: Introductions,
Review of Syllabus, Policies, etc., Discuss Questions about Projects, other aspects of course. Begin Discussion Threads. Set up chapter assignments. |
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Developing a Customer Orientation & Strategic Planning and Organization |
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Readings: Andreason & Kotler |
Preface |
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Chapter 1 The Growth and Development of Nonprofit Marketing. |
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Chapter 2 Developing a Customer-Centered Mind-Set. |
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Chapter 3 Strategic Marketing Planning. |
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Chapter 4 Understanding Consumer Behavior. |
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Chapter 5 Acquiring and Using Marketing Information. (Part 1 / Part 2) |
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Golembiewski & Stevenson |
Introduction |
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Case 34 Three Go-Arounds Toward Assessing a Nonprofit. |
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Case 11 Dinosaurs Are Extinct: Should the Museum Be, Too? |
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Case 12 Retraining Displaced and Older Workers. |
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Case 15 The Supply Side of Volunteerism. |
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Case 25 The Homeless Just Need a Fighting Chance. |
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Topic from Textbooks for Presentation & Proposal for Nonprofit Overview Presentation Due October 11 |
| 2 |
Friday, October 14 & Saturday, October 15, 2005
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Developing and Organizing Resources |
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Nonprofit Overview Presentation Due |
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Readings: Andreason & Kotler |
Chapter 6 Segmentation, Positioning and Branding. |
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Chapter 7 Generating Funds. |
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Chapter 8 Attracting Human Resources: Staff, Volunteers and Boards. |
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Chapter 9 Working with the Private Sector. |
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Chapter 10 Organizing for Implementation. |
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Chapter 11 Planning and Budgeting the Marketing Mix. |
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Begin Discussion of Nonprofit Overviews |
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Talk about project details (see Assignments page) and Nonprofit Overviews, Marketing Plan, Grant Proposal, Handbook |
| 3 |
Friday, October 28 & Saturday, October 29, 2005
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Discussion of Nonprofit Overview Presentations |
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Nonprofit Marketing Plan Due |
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Grant Proposal Due |
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Discussion of Nonprofit Marketing Plans & Grant Proposals |
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Designing the Marketing Mix |
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Readings: Andreason & Kotler |
Chapter 12 Managing the Organization's Offerings. |
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Chapter 13 Social Marketing. |
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Chapter 14
Developing and Launching New Offerings. |