| Chapter |
Topic |
Presenter |
| 1 |
The Growth and Development of Nonprofit Marketing |
Jerry |
| 2 |
Developing a Customer-Centered Mind-Set |
|
| 3 |
Strategic Marketing Planning |
|
| 4 |
Understanding Consumer Behavior |
|
| 5 |
Acquiring and Using Marketing Information |
|
| 6 |
Segmentation, Positioning and Branding |
Jason |
| 7 |
Generating Funds |
JoAnne |
| 8 |
Attracting Human Resources: Staff, Volunteers and Boards |
Ayanna |
| 9 |
Working with the Private Sector |
Chris |
| 10 |
Organizing for Implementation |
Kelley |
| 11 |
Planning and Budgeting the Marketing Mix |
|
| 12 |
Managing the Organization's Offerings |
Abby |
| 13 |
Social Marketing |
|
| 14 |
Developing and Launching New Offerings |
|
| 15 |
Managing Perceived Costs |
|
| 16 |
|
|
| 17 |
|
|
| 18 |
|
|
| 19 |
|
|
| 20 |
|
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