| Chapter |
Topic |
Presenter |
| 1 |
The Growth and Development of Nonprofit Marketing |
Jerry |
| 2 |
Developing a Customer-Centered Mind-Set |
Jerry |
| 3 |
Strategic Marketing Planning |
Jerry |
| 4 |
Understanding Consumer Behavior |
Jerry |
| 5 |
Acquiring and Using Marketing Information |
Jerry |
| 6 |
Segmentation, Positioning and Branding |
Mary |
| 7 |
Generating Funds |
Andy |
| 8 |
Attracting Human Resources: Staff, Volunteers and Boards |
C. B. |
| 9 |
Working with the Private Sector |
Mary |
| 10 |
Organizing for Implementation |
Jonathon |
| 11 |
Planning and Budgeting the Marketing Mix |
Kacie |
| 12 |
Managing the Organization's Offerings |
Matt |
| 13 |
Social Marketing |
Linda |
| 14 |
Developing and Launching New Offerings |
Donna |
| 15 |
Managing Perceived Costs |
Chris |
| 16 |
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| 17 |
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| 18 |
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| 19 |
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| 20 |
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