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University Logos & Seals
University logos and seals are not available for download but you may request a logo via email. One- and two-color logos are available in JPG, EPS and other formats as needed. Please read following information about visual identity and proceed to the request form.
About Visual Identity
A strong visual identity program is important for Valdosta State University to maintain a clear and consistent image before the public. The logo and its associated marks and graphics have been chosen to project the quality that the university offers, and it is important that they not be altered or used in ways that will reduce their effectiveness or compromise their legal standing. These visual identity guidelines exist to assist everyone in using the logo and its associated marks and graphics correctly on publications, stationery, business cards, signs and other graphics, and media, including television, to all of the groups and individuals with whom we communicate. All Valdosta State University trademarks (the logo, athletic spirit mark, names, and seal) are the property of the University System of Georgia. Federal trademark law requires that the use of any trademark be monitored in order to maintain legal claim to that mark. Board of Regents policy requires individual institutions such as Valdosta State University to assume administration of their own marks. The rules and procedures included in these visual identity guidelines are necessary to protect and administer those marks. Every user of Valdosta State University trademarks is considered a guardian of the university’s right to the marks and a guardian of the university’s public image. Every user is therefore asked to adhere to the standards outlined here. The logo and nameplate are for use on letterhead, business cards and all printed materials. The seal is reserved as the official symbol for the university, to be used on diplomas, certificates and other official documents, and for other special purposes as approved by the Office of University Relations or the Office of the President.
All of these marks must bear the appropriate TM or ® mark, whenever possible. This policy applies to any individual or group using any Valdosta State University mark for any purpose. This includes students, faculty, all departments, all divisions, townspeople, businesses, nonprofit organizations, alumni groups, athletics, booster groups, fraternities, sororities, printers, and manufacturers—in short, everyone who uses a Valdosta State University mark.
The Office of University Relations can assist you with the use of our marks. Publication & Design Services can provide you with camera-ready artwork or digital images. Please use these marks in accordance with these guidelines when you prepare visual materials. If you have questions concerning this program, please call the Office of University Relations at (229) 333-5980.
Your faithful observance of these guidelines is vital to our efforts to communicate the image of Valdosta State University. Thank you in advance for your cooperation.

