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Marketing
Degree Description
The BBA courses in marketing enable students to (1) define marketing opportunities; (2) plan and carry out marketing strategies; (3) manage sales and salespeople; and (4) engage in professional sales activities. The marketing program prepares individuals for challenging careers in both profit and non-profit organizations.
The Department of Marketing and Economics assesses the extent the marketing program requirements create the desired outcomes by using a variety of techniques. Examples of these assessments include:
Examples of Outcome Assessments:
- Students must complete a test of conceptual knowledge in marketing in the marketing capstone course.
- Students must prepare and present a marketing plan in the marketing capstone course.
- Students must prepare and present a comprehensive business case in the business capstone course.
B.B.A Degree with a major in Marketing (BBA)
Marketing Major Educational Outcomes
- Marketing majors will be knowledgeable of current behavior theory and be able to apply it in target market selection.
- Marketing majors will be able to develop a marketing mix capable of reaching a selected target market.
- Marketing majors will be capable of developing and implementing a small-scale marketing research project.
- Marketing majors will demonstrate knowledge of the interdependence of global markets and global issues affecting marketing strategies.
Requirements for the B.B.A. Degree with a major in Marketing
Core Area A-E (See VSU Core Curriculum) |
42 hours |
Area F Requirements1 |
18 hours |
ECON 2105, ECON 2106 |
6 hours |
ACCT 2101, ACCT 2102 |
6 hours |
CISM 2201 or CS 1000 |
2-3 hours |
BUSA 2000 |
1 hour |
BUSA 2106 |
3 hours |
Marketing Major Curriculum |
60 hours |
Required1: BUSA 2100, BUSA 4900, ENGL 3010, FIN 3350, MGNT 3250, MKTG 3050, MKTG 4620, MKTG 4650, MKTG 4680, MKTG 4900 |
30 hours |
Marketing Electives1: Any 3000 or 4000 level MKTG courses: BUSA, CISM, ECON, FIN, MGNT, ACCT or FIN |
12 hours |
Business Electives1,2: Any 3000 or 4000 level MKTG courses: BUSA, CISM, ECON, FIN, MGNT, ACCT or FIN courses not required above |
9 hours |
Non-Business Electives3 |
9 hours |
Total Hours |
120 hours |
1 The grade in each of these courses must be a "C" or better.
2 If BUSA 2106 is not taken in Area F, it is required here.
3 If CISM 2201 of CS 1000 is not taken in Area F and/or MATH 1261 is not taken in Area D, they are required here