BBA Marketing

Dear Marketing Major:

This map is a term-by-term sample course schedule. The milestones listed below each term are designed to keep you on course to graduate in four years. Two sample schedules are provided general guidelines to help you build a full schedule each term (one includes summer semester matriculation and one does not).  The elective courses must be selected with your advisor to satisfy all core curriculum and state, lab science, and multicultural requirements.

Marketing is a discipline that deals with how business addresses the needs of customers and other stakeholders and decision makers. Marketers are responsible for the design and creation of products, promoting those products to a variety of target audiences, ensuring the safe and efficient distribution of those products to customers, and pricing those products in such a way that both parties involved in an exchange feel they have received the appropriate value. Minors in Advertising and Promotions, Business Analytics, Business Law, Economics, Entrepreneurship, Healthcare Administration, Human Resources, Operations Management, Professional Sales, and Supply Chain Management allow majors to gain in-depth knowledge of these areas. Students who graduate with a marketing degree find jobs in all different types of industries ranging from sports and entertainment to production and manufacturing to sales and advertising.

Students who complete the major in marketing will graduate with a Bachelor of Arts degree. The program in marketing is approved by the Langdale College of Business, an AACSB accredited business school. All marketing majors complete the general education requirements in Areas A through E along with the 18 hours of major prerequisites in Area F before applying for admittance into the business school. Additionally, students will take 18 hours of business core classes along with at least 24 hours of marketing coursework. These courses provide each student with a solid background in marketing within a business environment.

Please see current course curriculum here.

Year 1

Fall Hrs.
ENGL 1101 3
MATH 1111 3
HIST 2111 or 2112 3
POLS 1101 3
PSYC 1101 3
Total hours 15
Spring Hrs.
ENGL 1102 3
COMM 1110 or 1100 3
ECON 2105 3
Lab science 4
PERS 2799 2
Total hours 15

Milestones: Complete Georgia History requirement. Complete Georgia Government requirement. Declare major if BA undeclared. Overall 2.0 GPA or higher. Accumulate 30 or more collegiate credits.

Year 2

Fall Hrs.
ENGL 2111, 2112, or 2113 3
SOCI 1101 3
ACCT 2101 3
Lab science 4
PERS 2XXX 2
Total hours 15
Spring Hrs.
BUSA 2201 3
Science or Math 3
BUSA 2106 3
ACCT 2102 3
BUSA 2000 1
Total hours 13

Milestones: Overall 2.0 GPA or higher. Accumulate 60 or more collegiate credits.

Year 3

Fall Hrs.
ECON 2106 3
BUSA 2100 3
General Elective (MKTG 1500 suggested) 3
MKTG 3050 3
MGNT 3250 3
Total hours 15
Spring Hrs.
FIN 3350 3
MKTG 3620 3
MKTG 4680 3
Marketing Elective 3
Marketing Elective 3
Total hours 15

Milestones: Accumulate 90 or more collegiate credits.

Year 4

Fall Hrs.
MKTG 3650 3
Marketing Elective 3
MKTG 4900 3
Business Elective (Marketing Elective suggested) 3
General Elective 3
Total hours 15
Spring Hrs.
Marketing Elective 3
BUSA 4900 3
Business Elective (Marketing Elective suggested) 3
Business Elective (Marketing Elective suggested) 3
General Elective 3
Total hours 15

Milestones: Apply for graduation one semester before anticipated date. Overall 2.0 GPA or higher. Accumulate 120 collegiate credits.