BFA Communication

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The National Association of Colleges and Employers surveys employers each year asking what skills an employer wants in a recent college graduate1.  As part of our process of redesigning the major, we utilized this data as one of our guiding directions.  Below are the qualities an employer wants in an employee.

First skill

Ability to work in a team      

Skills/Methods

  • Team and meeting management

Courses

  • Teams and Leadership
  • Event Planning
  • Organizational Communication

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Skill two    

Ability to obtain and process information

Skills

  • Problem-based Instruction
  • Gaming-based instruction

Courses

  • Introduction to Communication Studies
  • Applied Communication Research
  • Data Analytics

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Skill three    

Ability to analyze quantitative data   

Skills

  • Conduct original research
  • Community-based research

Courses

  • Applied Communication Research
  • Data Analytics

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Skill four    

Proficiency with computer software programs

Skills

  • Project-based instruction
  • Activity-based instruction

Courses

  • Introduction to Communication Studies
  • Communication Technology
  • Creativity and Communication Design

CAC building

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Skill five    

Ability to create and edit written reports

Skills

  • Writing across the curriculum

Courses

  • Introduction to Communication Studies
  • Applied Communication Research
  • Communication Theory
Students meeting

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Skill six    

Ability to make decisions and solve problems

Skills

  • Community-based Instruction
  • Project Management

Courses

  • Organizational Communication
  • Professional Communication
  • Interpersonal Communication

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Skill seven    

Ability to plan, organize, and prioritize work

Skills

  • Problem-based Instruction

Courses

  • Organizational Communication
  • Crises communication and Negotiation
  • Introduction to Communication Studies

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Skill eight    

Ability to sell and influence others

Skills

  • Problem-based Instruction
  • Performance-based instruction

Courses

  • Persuasion
  • Public Speaking
  • Argumentation and Advocacy

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Skill nine    

Ability to communication verbally with others

Skills

  • Problem-based Instruction

Courses

  • Interpersonal Communication
  • Advanced Interpersonal Communication
  • Nonverbal Communication
  • Interviewing and Listening

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Skill ten    

Ability to live in a diverse world

Skills

  • Social and community-based instruction

Courses

  • Communication, Culture, and Community
  • Communication across Difference
  • Communication Globally

Student interaction

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Skill eleven    

Ability to work with social media

Skills

  • Problem-based Instruction

Courses

  • Communication Design
  • Visual Communication and Aesthetics
  • Creativity and Communication Design
  • Social Media strategies
  • Data Analytics

1. http://www.forbes.com/sites/susanadams/2014/11/12/the-10-skills-employers-most-want-in-2015-graduates/#5da802cb19f6