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Office of Creative Design Services
The purpose of this Web site is to acquaint the various offices, divisions, departments and colleges at VSU with publication policies and procedures of the university. Please refer to this site to answer questions that may arise regarding printing and/or publishing requests. If you still have questions, contact Creative Design Services (CDS).
Writing and designing publications such as brochures, newsletters, flyers, etc., has never been easier. Producing electronic/digital media has been greatly simplified. Making the production of materials easier is great, but the downside is that not everyone is a designer or has had training and/or experience in producing materials.
Consequently, materials produced by the various colleges, departments, divisions and offices often have a look unto themselves that may or may not be consistent and in harmony with that of the rest of VSU. As publications are one of the key marketing components of the university, it is important that they be used effectively. It is important to remember that the university must present a consistent, uniform and professional image.
To ensure the university is represented in a consistent and effective manner and that all of the rules and regulations set down by University System of Georgia Board of Regents are met, PDS serves as the supervising entity for all publications. This charge can be accomplished only if the proper steps are followed.
Visual Identity Policy
Purpose: The use of any VSU logo, symbol or wordmark must be approved by the Office of Creative Design Services (formerly Publication & Design Services).
This policy applies to all printed materials such as business cards, stationery, and other university publications as well as signs, video productions, exhibit materials, web sites, e-mail, electronic messages, and all other types of communications.
All design work requested by any campus office must be submitted to the Office of CDS for approval, and the right of first refusal. All campus printing must be submitted to Printing & Copying Services for the right of first refusal. These conditions must be met regardless of funding source.
The Office of CDS maintains all visual identity standards for Valdosta State University.