VSU Identity and Branding Study
As we embark on 2014, we will continue the implementation of our 2013-19 University Strategic Plan. Objective 1.4 is to “Create and market an institutional brand identity." We have contracted with the Atlanta firm of T.G. Madison to lead our efforts in researching our current market and reputation, assessing our current and potential strengths, and defining and articulating the Valdosta State University identity and brand.
These efforts will begin as we introduce T.G. Madison and the study plan to the campus community through the creation of an Institutional Identity Leadership Task Force. This cross-functional campus group will serve as the primary communication vehicle of our progress to internal and external constituencies. We will also track our progress on this dedicated web page connected to the strategic plan.
Beginning in January, we will host focus groups with VSU constituencies on campus and throughout Georgia and north Florida. Students, faculty, and staff will have opportunities to participate through telephonic and electronic surveys. T.G. Madison will also conduct research with prospective students and their parents, high school counselors, and alumni. Research outcomes will provide us with a better understanding of how internal and external audiences perceive us, and how those perceptions are aligned with our strategic goals.
This is a very exciting endeavor, and we look forward to hearing from you. Should you have questions concerning the Institutional Identity Study, feel free to contact Mary Gooding, our internal Project Manager, at firstname.lastname@example.org or (229) 333-7444.
January 14, 2014